Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Macmillan Education"

Business Builder: Intermediate Teacher’s Resource Series: Modules 4, 5, 6

Business Builder: Intermediate Teacher’s Resource Series: Modules 4, 5, 6

Business Grammar Builder provides grammar explanations and practice for students. It can be used with the Business Builder vorksheets in the classroom or for extra study at home. Business Brammar Builder contains example citations from authentic ......

In Company 3.0: Pre-Intermediate: Teacher`s Book: Level: B2

In Company 3.0: Pre-Intermediate: Teacher`s Book: Level: B2

A pack that includes the Teacher`s Book and access to the Big tree platform, which includes the Online Workbook and Teacher`s Resource Centre through a webcode, where teachers can access a wide range of additional resources including one-to-one ......

Speaking of Speech: Basic Presentation Skills for Beginners: Student Book (+ DVD-ROM)

Speaking of Speech: Basic Presentation Skills for Beginners: Student Book (+ DVD-ROM)

The popular, step-by-step approach of the first edition remains basically the same. The new edition still divides the complex, communicative activity of speech into The Three Messages. We still start with the simpler, less abstract, less ......

In Company 3.0: Elementary A2: Teacher`s Book Pack

In Company 3.0: Elementary A2: Teacher`s Book Pack

The Teacher`s Book pack includes the Teacher`s Book with access to the Online Workbook and Teacher`s Resource Centre through a unique webcode. Here teachers can see students` progress via an automatic gradebook and access a wide range of ......

Business English Handbook Advanced (+ CD)

Business English Handbook Advanced (+ CD)

Comprehensive and challenging, this is the perfect book for advanced, ambitious learners of business English. For self-study or for the classroom, this is the definitive companion for high-level business English students. It provides intensive ......

Global Business Class EWorkbook: Upper Intermediate Level (+DVD-ROM)

Global Business Class EWorkbook: Upper Intermediate Level (+DVD-ROM)

Global is a ground-breaking 6-level adult course for today`s learners of English. It enables for today`s learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information-rich ......

In Company 3.0 Upper Intermediate: Student`s book: Level: B2

In Company 3.0 Upper Intermediate: Student`s book: Level: B2

A pack that contains the Student`s Book and webcode access to online components. It allows students to practise language online and on the move and see their progress. It also gives access to additional material such as audio, video, answer key, ......

In Company 3.0 Pre-Intermediate: Teacher`s Book: Level: B1

In Company 3.0 Pre-Intermediate: Teacher`s Book: Level: B1

A pack that includes the Teacher`s Book and access to the Big tree platform, which includes the Online Workbook and Teacher`s Resource Centre through a webcode, where teachers can access a wide range of additional resources including one-to-one ......

In Company 3.0: Intermediate: Student`s Book Pack

In Company 3.0: Intermediate: Student`s Book Pack

IN COMPANY 3.0 provides updated and expanded content and builds on the success of previous editions, making it the English course of choice for established business professionals. The course delivers strong, skills-based material with immediate ......

In Company 3.0: Pre-Intermediate: Student`s Book Pack

In Company 3.0: Pre-Intermediate: Student`s Book Pack

A pack that contains the Student`s Book and webcode access to online components. It allows students to practise language online and on the move and see their progress. It also gives access to additional material such as audio, video, answer key, ......

In Company: Intermediate: Class Audio CDs (аудиокурс на 4 CD)

In Company: Intermediate: Class Audio CDs (аудиокурс на 4 CD)

In Company second edition is a fast-paced, four-level Business English course for professional adults who need to communicate in everyday business situations. In Company second edition builds on the successful ingredients of the first edition ......

In Company: Upper-Intermediate: Class Audio CDs (аудиокурс на 4 CD)

In Company: Upper-Intermediate: Class Audio CDs (аудиокурс на 4 CD)

IN COMPANY 2 edition is a fast-paced, four-level Business English course for professional adults who need to communicate in everyday business situations. IN COMPANY 2 edition builds on the successful ingredients of the first edition by updating ......

The Business: Upper-Intermediate: Class CDs (аудиокурс на 2 CD)

The Business: Upper-Intermediate: Class CDs (аудиокурс на 2 CD)

The Business is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into the content of ......

The Business: Intermediate (аудиокурс на 3 CD)

The Business: Intermediate (аудиокурс на 3 CD)

The Business is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into the content of ......

The Business 2.0: Upper Intermediate B2 (аудиокурс на 2 CD)

The Business 2.0: Upper Intermediate B2 (аудиокурс на 2 CD)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

The Business 2.0: B1 + Intermediate: Student`s Book

The Business 2.0: B1 + Intermediate: Student`s Book

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the fundamentals and skills they need to succeed in the competitive international business environment....

The Business 2.0 B1: Pre-Intermediate: Teacher`s Book (+ DVD-ROM)

The Business 2.0 B1: Pre-Intermediate: Teacher`s Book (+ DVD-ROM)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

The Business 2.0 B1: Pre-Intermediate: Student`s Book. The Business 2.0 B1: Pre-Intermediate: eWorkbook (комплект из 2 книг + DVD-ROM)

The Business 2.0 B1: Pre-Intermediate: Student`s Book. The Business 2.0 B1: Pre-Intermediate: eWorkbook (комплект из 2 книг + DVD-ROM)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

The Business 2.0 B1: Pre-Intermediate: Student`s Book

The Business 2.0 B1: Pre-Intermediate: Student`s Book

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

Get Ready for International Business B1: Level 2 (аудиокурс на 2 CD)

Get Ready for International Business B1: Level 2 (аудиокурс на 2 CD)

This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

Get Ready for International Business B1: Level 2: Student`s Book

Get Ready for International Business B1: Level 2: Student`s Book

This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

Get Ready for International Business B1: Level 2: Student`s Book

Get Ready for International Business B1: Level 2: Student`s Book

This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

Get Ready for International Business A2: Level 1 (аудиокурс на 2 CD)

Get Ready for International Business A2: Level 1 (аудиокурс на 2 CD)

This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

Get Ready for International Business A2: Level 1: Student`s Book

Get Ready for International Business A2: Level 1: Student`s Book

This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

The Business 2.0 B1: Pre-Intermediate (аудиокурс на 2 CD)

The Business 2.0 B1: Pre-Intermediate (аудиокурс на 2 CD)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

The Business 2.0: Upper Intermediate B2 (аудиокурс на 2 CD)

The Business 2.0: Upper Intermediate B2 (аудиокурс на 2 CD)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

The Business 2.0: B1 + Intermediate (аудиокурс на 2 CD)

The Business 2.0: B1 + Intermediate (аудиокурс на 2 CD)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the fundamentals and skills they need to succeed in the competitive international business environment....

In Company: Intermediate: Class Audio CDs (аудиокурс на 3 CD)

In Company: Intermediate: Class Audio CDs (аудиокурс на 3 CD)

IN COMPANY 2 edition is a fast-paced, four-level Business English course for profession adults who need to communicate in everyday business situations. IN COMPANY 2 edition builds on the successful ingredients of the first edition by updating ......

In Company: Upper-Intermediate (аудиокурс на 4 CD)

In Company: Upper-Intermediate (аудиокурс на 4 CD)

IN COMPANY 2 edition is a fast-paced, four-level Business English course for professional adults who need to communicate in everyday business situations. IN COMPANY 2 edition builds on the successful ingredients of the first edition by  ......

In Company: Pre-intermediate (аудиокурс на 2 CD)

In Company: Pre-intermediate (аудиокурс на 2 CD)

A fast-paced, multi-level business English course. The course develops key language skills through activities that reflect the real world of modern business. It has been specifically designed for the in-company language training sector....

In Company: Intermediate Class Audio CDs (аудиокурс на 2 CD)

In Company: Intermediate Class Audio CDs (аудиокурс на 2 CD)

A fast-paced, multi-level business English course for professional adults, In Company systematically develops key language skills through motivating activities that reflect the real world of modern business....

In Company: Pre-Intermediate: Teacher‘s Book

In Company: Pre-Intermediate: Teacher‘s Book

A fast-paced, multi-level Business English course for professional adults, in company second edition systematically develops key business language skills through motivating activities that reflect the real world of modern business. Teacher`s ......

In Company Second Edition Pre-Intermediate Student‘s Book with CD-ROM Pack

In Company Second Edition Pre-Intermediate Student‘s Book with CD-ROM Pack

In Company has established itself as the Business English course for professionals because of its immediate results through topic-based content, active skills, and real-world tasks that are instantly relevant to everyday business English ......

The Business: Pre-Intermediate: Student`s Book (+ DVD-ROM)

The Business: Pre-Intermediate: Student`s Book (+ DVD-ROM)

The Business a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into business-related degree ......

The Business Upper-intermediate: Student`s Book (+ DVD-ROM)

The Business Upper-intermediate: Student`s Book (+ DVD-ROM)

THE BUSINESS is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into business-related degree ......

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День знаний для маркетологовДень знаний для маркетологов
Как не ошибиться с выбором формата обучения и предстать перед будущим работодателем успешным специалистом. Директор по маркетингу ведущего IT-холдинга Fplus Ирина Васильева рассказала, на что теперь смотрят работодатели при приеме на работу, как нестандартно можно развиваться в профессии и стоит ли действующим маркетологам обучаться на онлайн-курсах.
Почему покупатели бросают корзины в интернет-магазинах - исследованиеПочему покупатели бросают корзины в интернет-магазинах - исследование
Эксперты ЮKassa (сервис для приёма онлайн- и офлайн-платежей финтех-компании ЮMoney) и RetailCRM (решение для управления заказами и клиентскими данными) провели исследование* и выяснили, почему пользователи не завершают покупки в интернет-магазинах. По данным опроса, две трети респондентов хотя бы раз оставляли заказы незавершёнными, чаще всего это электроника и бытовая техника, одежда и товары для ремонта. Вернуться к брошенным корзинам многих мотивируют скидки, кэшбэк и промокоды.
Как в кино: принципы голливудского маркетингаКак в кино: принципы голливудского маркетинга
За пару недель создать ажиотаж вокруг фильма, чтобы все писали о смелом промо, а зрители сметали билеты на премьеру? Маркетинг впечатлений — это искусство, которым Голливуд владеет в совершенстве. Как использовать его принципы в рекламе, рассказывает генеральный директор Mera (by Okkam) Мария Силкина.
ИИ в рекламе: как автоматизация процессов меняет нашу жизньИИ в рекламе: как автоматизация процессов меняет нашу жизнь
Владимир Нерюев, заместитель Генерального директора коммуникационного агентства АУРА (в составе Газпром-Медиа Холдинга) поделился мнением, как искусственный интеллект (ИИ) стал неотъемлемой частью многих сфер нашей жизни, включая рекламу.
Этика vs эффективность: как сделать эффективный маркетинг этичным?Этика vs эффективность: как сделать эффективный маркетинг этичным?
Каждый третий россиянин считает, что неуместная реклама может вызвать сильные негативные эмоции

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24.09.2024 - 13:17
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