Akin Arikan
Multichannel Marketing: Metrics and Methods for On and Offline Success
Издательство: Wiley Publishing, Inc, 2008 г.
9780470239599
Книгопечатная продукция
Объем: 312 стр.
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization`s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.