Robert A. Burgelman
Inside Corporate Innovation
Издательство: Free Press, 1988 г.
9780029043417
Книгопечатная продукция
Объем: 240 стр.
The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and hierarchies andinvolving complex, sometimes protracted negotiation processes between individuals and corporate entities. Such negotiation processes, we believe, will be an increasingly pervasive aspect of corporate life and an important mechanism for facilitating the new integration of individualism and big business through corporate entrepreneurship.
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