Наружная реклама "Mini Rabla", бренд: Opel, агентство: Geometry Global
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Название: Mini Rabla
Агентство: Geometry Global
Бренд: Opel
Страна: Румыния
Сектор бизнеса: Автомобили
Год выхода: 2013
Вид рекламы: Наружная реклама
A playful OOH made by children, for their parents. In Romania, the owners of old, wrecked cars receive vouchers from the government to buy new ones. To get to these customers first, Opel started the communication earlier than the rest, with a twist: on June 1st, we launched the Mini-Wreck, a program for children’s toy cars. Kids brought their broken cars to Opel dealers and got brand new Opel models. The old little cars ended up on an innovative, funny OOH that promoted the Wreck program for parents. The OOH reached 25% of the target audience in 2 days.
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