Нестандартная реклама "Spread The Ted", бренд: Tedx, агентство: Ogilvy Argentina
Название: Spread The Ted
Агентство: Ogilvy Argentina
Рекламодатель: Tedx Buenos Aires
Бренд: Tedx
Страна: Аргентина
Сектор бизнеса: Некоммерческие организации
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Gaston Bigio | Ogilvy Argentina | Executive Creative Director |
| Maximiliano Maddalena | Ogilvy Argentina | Creative Director |
| Javier Mentasti | Ogilvy Argentina | Creative Director |
| Nicolas Vara | Ogilvy Argentina | Copywriter |
| Ignacio Flotta | Ogilvy Argentina | Art Director |
| Valeria Pinto | Ogilvy Argentina | Production Chief |
| Alejandro Travaglini | Ogilvy Argentina | Agency Producer |
| Nicolás Núbile | Rebolucion | Director |
| Martin Olemberg | Rebolucion | Editing |
| Jorge Larrain | Rebolucion | Executive Producer |
| Luis Staffolani | Rebolucion | Post Production |
| Camilo Iezzi | CCCI | Music Design |
| Tomas Mackey | Voice Over |
Describe the brief from the client: TED is a nonprofit organization devoted to ideas worth spreading. Ted offers inspiration from the world`s most inspired thinkers to a global community. In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx.
Creative Execution: We called the city´s most remarkable speakers: TAXI DRIVERS. 50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. The creation of this direct link between TEDx and the passengers, put them face to face with some of the most inspiring and fascinating ideas.
Describe the creative solution to the brief/objective. We called the city´s most remarkable speakers: TAXI DRIVERS. 50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. The creation of this direct link between TEDx and the passengers, put them face to face with some of the most inspiring and fascinating ideas.
Describe the results in as much detail as possible. • 7000 passengers interact in a direct and close way with TEDx ideas in just 1 week of work. • That´s 7 times de Tedx´s Buenos Aires audience. • We spread the TEDx throughout every part of the city. • For the first time, taxi drivers turned into a communication media. • More than 2.000.000 followers received the video via Twitter. • Due to success of the spread, we will use HAIRDRESSERS in TEDx 2012.
Награды:
- Cannes Lions, 2011 (2 место) Promo & Activation Lions (Best Use of Guerilla Marketing in a Promotional Campaign)
- Cannes Lions, 2011 (2 место) Direct Lions (Ambient Media (Large Scale))
- Cannes Lions, 2011 (2 место) Promo & Activation Lions (Public Health & Safety, Pubic Awareness Messages)
- Cannes Lions, 2011 (3 место) Direct Lions (Charities, Public Health & Safety, Public Awareness Messages)
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