"Каннские львы"-2005. Шорт-лист номинации Direct
Жюри 52-гоМеждународного фестиваля рекламы "Каннские львы" обнародовалошорт-листы в 4 номинациях: Media, Direct, Press и Outdoor.
Lions Direct 2005 Shortlist
| Работа | Рекламодатель | Продукт | Агентство- | Страна |
| A01 FMCG-товары | ||||
| ARIEL AIRPORT EVENT | PROCTER & GAMBLE | ARIEL DETERGENT | SAATCHI & SAATCHI | DENMARK |
| CLOTH BOOK | UNILEVER | COMFORT FABRIC SOFTENER | OGILVYONE WORLDWIDE | UNITED KINGDOM |
| HELLO PERIOD! | O.B. TAMPONS | TAMPONS AND INFORMATION ON MENSTRUATION | DRAFT SWEDEN | SWEDEN |
| LOST SOULS WEB RING | STELLA ARTOIS (INBEV UK) | STELLA ARTOIS | DRAFT | UNITED KINGDOM |
| A02 Автомобили | ||||
| CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| COKE CAN | DAIMLERCHRYSLER VERTRIEBSORGANISATION DEUTSCHLAND | SMART FORTWO CABRIO | SPRINGER & JACOBY WERBUNG | GERMANY |
| EXPANDER | FORD | FORD RANGER | WUNDERMAN FRANKFURT | GERMANY |
| ICE TRAY | VOLKSWAGEN UK | VW POLO TWIST | PROXIMITY LONDON | UNITED KINGDOM |
| NOT FOR SALE | BMW GROUP NETHERLANDS | MINI | PPGH JWT GROUP | THE NETHERLANDS |
| PERFECT MATCH | AUDI UK | AUDI A3 SPORTBACK | 20:20 LONDON | UNITED KINGDOM |
| SLEEP ON IT | VOLKSWAGEN AUDI ESPANA | AUDI A4 | CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE | SPAIN |
| TORN | SAAB GREAT BRITAIN | SAAB 9-5 ESTATE | DRAFT | UNITED KINGDOM |
| TOW ROPE | NISSAN | NISSAN PATROL | WHYBINTBWA | NEW ZEALAND |
| A03 Фэшн-индустрия и товары категории люкс | ||||
| TICKET | NIKE | FABIEN PELOUS' 100TH CAP | DDB PARIS | FRANCE |
| A04 Информационные технологии | ||||
| FAKE CREATIVE | ADOBE | ADOBE CREATIVE SUITE | WUNDERMAN | SPAIN |
| IT'S YOUR MOVE | NOKIA ENTERPRISE SOLUTION | NOKIA SSL VPN FIREWALL | OGILVYONE WORLDWIDE SINGAPORE | SINGAPORE |
| MONEY MONEY MONEY | SAP POLSKA | MYSAP ALL-IN-ONE SOFTWARE | OGILVYONE | POLAND |
| ONENOTE VIRALS | MICROSOFT | ONENOTE SOFTWARE | MRM PARTNERS UK | UNITED KINGDOM |
| THE FACE SAVER | ADOBE | SOFTWARE LICENSING CAMPAIGN | WUNDERMAN | UNITED ARAB EMIRATES |
| WHAT A DIFFERENCE AN EXPERT MAKES | IBM BRASIL | STRATEGIC OUTSOURCING | OGILVYONE WORLDWIDE BRAZIL | BRAZIL |
| A05 Другие потребительские товары | ||||
| A STRANGER'S BEEN THROUGH YOUR MAIL | COURT SECURITY | SECURITY SYSTEMS | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| ANTI-SLIP SOCKS | SIEMENS ELECTRO-GERATE | TECHNOPOWER STONE & WOOD VACUUM CLEANER | SCHOLZ & FRIENDS | GERMANY |
| CLEAN INSIDE | LIVING STYLE CO. | HOOVER WASHING MACHINES | LEO BURNETT | THAILAND |
| DEVOTED | GURU BICYCLE CORP | PROFESSIONAL HIGH-END BICYCLES | DIESEL | CANADA |
| DREAM VISUALISER | BRIZO | DELTA PREMIUM FAUCETS | YOUNG & LARAMORE | USA |
| FLAGRANTI | INGO WOEHLKE BLINDS | BLINDS | JUNG von MATT GERMANY | GERMANY |
| WHERE'S MY AEROBIE? | CROWN & ANDREWS | AEROBIE - THE AMAZING FLYING RING | GEORGE PATTERSON PARTNERS | AUSTRALIA |
| A06 Финансовые продукты и услуги | ||||
| BALANCE | AMERICAN EXPRESS | CREDIT CARD BALANCE TRANSFER | OGILVYONE | ARGENTINA |
| DETERGENT, PAINT, TOOTHPASTE | AMERICAN EXPRESS | CREDIT CARD | OGILVYONE WORLDWIDE | USA |
| EGG | AMEV | HEALTH INSURANCE | EIGEN FABRIKAAT | THE NETHERLANDS |
| PAPERBILLOSAURUS CAMPAIGN | BPAY | ONLINE BILLING | BMF ADVERTISING | AUSTRALIA |
| RECIPE | MASTERCARD | CREDIT CARD | SALEM | BRAZIL |
| TIME TRAVEL | DEUTSCHE POSTBANK | COMPANY RETIREMENT PLANS | OGILVYONE WORLDWIDE | GERMANY |
| A07 Платные бытовые услуги | ||||
| A TRIBUTE TO COLD | CEPSA | HEATING FUEL | SHACKLETON DIRECT | SPAIN |
| CITY POSTER | BERLITZ | LANGUAGE SCHOOL | DDB GERMANY | GERMANY |
| ROCKY | NOKIA | NOKIA CLUB | 12SNAP GERMANY | GERMANY |
| A08 Другие потребительские услуги | ||||
| ACTIVE DESKTOP | TUI | ACTIVE HOLIDAYS | 20:20 LONDON | UNITED KINGDOM |
| CANDY BOX | TRIBIS DOG SCHOOL | PET HOLIDAY HOME | MATTER & PARTNER | SWITZERLAND |
| IN AL CAPONE'S FOOTSTEPS | DEUTSCHE LUFTHANSA | NEW BUSINESS JET CONNECTION | WUNDERMAN FRANKFURT | GERMANY |
| PUSH PUSH PUSH | CANNONS HEALTH CLUBS | ANTENATAL EXCERCISE CLASSES | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| SKYHIGH NICESSITIES | ALASKA AIRLINES | COMMERICAL AIRLINE | WONGDOODY | USA |
| STRAWS | Y+ YOGA CENTRE | YOGA CENTRE | LEO BURNETT GREATER CHINA | HONG KONG |
| TOURIST INVADERS | NH HOTELS | HOTELS | OGILVYONE WORLDWIDE SPAIN | SPAIN |
| A09 Полиграфия и медиа | ||||
| AUNT JAQUELINE | SUPERILLU VERLAG | GUTER RAT MAGAZINE | MRM PARTNERS BERLIN | GERMANY |
| CAMOBALL | GUARDIAN NEWSPAPERS | RYDER CUP GUIDE | CLAYDON HEELEY JONES MASON | UNITED KINGDOM |
| WOODEN PLANK | KARATE BUSHIDO | KARATE MAGAZINE SUBSCRIPTIONS | TBWAPARIS | FRANCE |
| A10 Продукты Business to Business | ||||
| PICASSO | KONICA MINOLTA | IMAGING TECHNOLOGY | RAPP COLLINS | AUSTRALIA |
| RESIGNATION LETTER | HEWLETT-PACKARD | PHOTOCOPIERS | PUBLICIS MOJO | NEW ZEALAND |
| THIS CUP IS NOT MY CUP!!! | NOKIA SPAIN | TECHNOLOGICAL SOLUTIONS FOR BUSINESS | CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE | SPAIN |
| WHITE COLLECTION | M-REAL ZANDERS | PAPER | MRM PARTNERS BERLIN | GERMANY |
| A11 Услуги Business to Business | ||||
| FOOTSTEPS OF LEGENDS | UBC (ULLEVAAL BUSINESS CLASS) | LONDON FOOTBALL TRIP | MRM PARTNERS NORWAY McCANN DIREKTE | NORWAY |
| LIFE IS AN OCEAN | TELEFONICA | BUSINESS INTERNET SOLUTIONS & SERVICES | OGILVYONE WORLDWIDE | GERMANY |
| MAGIC TRICK | NUNEZ Y NAVARRO | CAR PARKING SPACES | PROXIMITY DEC | SPAIN |
| MUSEUM | COMUNIQUE-SE | JOURNALISTS' INTERNET PORTAL | SALEM | BRAZIL |
| PHONE NUMBERS | McKINSEY & COMPANY | RECRUITMENT | RUF LANZ WERBEAGENTUR | SWITZERLAND |
| RECRUITING PENCIL | McKINSEY & COMPANY | RECRUITMENT | RUF LANZ WERBEAGENTUR | SWITZERLAND |
| A12 Реклама и медиа в сфере Business to Business | ||||
| 103,823 IMAGES | PANG!PANG! | INTERIOR DECORATOR/STYLIST/CASTING | ANR.BBDO | SWEDEN |
| IDEATOR | JWT INDIA | ADVERTISING AGENCY | JWT INDIA | INDIA |
| MOBILE MESSAGES | YOUNG & RUBICAM MELBOURNE | ADVERTISING AGENCY | YOUNG & RUBICAM MELBOURNE | AUSTRALIA |
| TEDDY BEAR | GREY MEXICO | ADVERTISING AGENCY | GREY MEXICO | MEXICO |
| THE FIRST MEDIA CHOICE | SYDSVENSKAN DAILY NEWS | NEWSPAPER ADVERTISING | THE FAN CLUB | SWEDEN |
| WATER GLASS ORCHESTRA SET | LIQUID STUDIOS | MUSIC SOUND STUDIO | COLENSO BBDO | NEW ZEALAND |
| WE MISS YOU | PROXIMITY BBDO FOR LA POSTE | MARKETING AGENCY | PROXIMITY BBDO | FRANCE |
| A13 Услуги ритейла | ||||
| BICYCLE INSPECTION | CYKELSPEC | SPRING SALES AND SERVICES | GOSS | SWEDEN |
| CRISPLY FOLDED SHIRT | PLEATS FINEST CLEANERS | DRY CLEANING | RODGERS TOWNSEND | USA |
| A14 Некоммерческие организации | ||||
| AN ORDINARY DAY IN AN EXTRAORDINARY PLACE | THE ROYAL MARSDEN HOSPITAL | FUNDRAISING | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| BUBBLE WRAP DAY | SEEING EYE DOGS AUSTRALIA | GUIDE DOG FUNDRAISER | RAPP COLLINS MELBOURNE | AUSTRALIA |
| DANGEROUS WORLD | DEBRA AUSTRIA | FUNDRAISING FOR BUTTERFLY CHILDREN | OGILVY & MATHER | AUSTRIA |
| REFERENDUM PLUS | SPANISH GOVERNMENT YOUTH COUNCIL | YOUTH VOTE CAMPAIGN | SHACKLETON DIRECT | SPAIN |
| RIZLA | CHABAD HOUSE | DRUG AWARENESS HOTLINE | NET#WORK BBDO | SOUTH AFRICA |
| SCRATCH | AUSTRALIAN CANCER RESEARCH FOUNDATION (ACRF) | CANCER CHARITY APPEAL | M&C SAATCHI | AUSTRALIA |
| STOLEN FUTURE | CHILDLINE | CHILD PROTECTION | NET#WORK BBDO | SOUTH AFRICA |
| WE GAVE BLOOD | AUSTRALIAN RED CROSS BLOOD SOCIETY | CALL FOR MEDIA FOR BLOOD DONATION CAMPAIGN | BMF ADVERTISING | AUSTRALIA |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| YOU PUT IT DOWN THE DRAIN | GREATER WELLINGTON REGIONAL COUNCIL | WATER POLLUTION PREVENTION | CLEMENGER BBDO DIRECT | NEW ZEALAND |
| B01 Рассылка писем | ||||
| 1 4 | UPC | FIXED TELEPHONE SERVICE | DINAMO LINK | NORWAY |
| BOLT-ON MAILING | MICROSOFT | EXCHANGE SERVER 2003 | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| GRAD PACK | SAATCHI & SAATCHI | ADVERTISING SCHOLARSHIP PROGRAMME | SAATCHI & SAATCHI | UNITED KINGDOM |
| MEDICATION PACK | THAI HEALTH INSURANCE | HEALTH INSURANCE | OGILVYONE WORLDWIDE | THAILAND |
| OZONE | SINGAPORE ENVIRONMENT COUNCIL | ENVIRONMENTAL AWARENESS | 10AM COMMUNICATIONS | SINGAPORE |
| PERFECT MATCH | AUDI UK | AUDI A3 SPORTBACK | 20:20 LONDON | UNITED KINGDOM |
| RECYCLED CHRISTMAS CARD | NABS | CHRISTMAS CARD | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| SECURITY GUARD | NAGA DDB MALAYSIA | HARI RAYA (MALAY NEW YEAR) GREETINGS | NAGA DDB MALAYSIA | MALAYSIA |
| WHAT DO YOU GET FROM F.A.Z. SIZED ADS? | FRANKFURTER ALLGEMEINE ZEITUNG | ADVERTISING IN F.A.Z. | SCHOLZ & FRIENDS | GERMANY |
| YOUNG FAMILIES PACK | VOLVO CAR UK | VOLVO S40, V50 & S60 | EHS BRANN CIRENCESTER | UNITED KINGDOM |
| B02 Рассылка бандеролей | ||||
| COKE CAN | DAIMLERCHRYSLER VERTRIEBSORGANISATION DEUTSCHLAND | SMART FORTWO CABRIO | SPRINGER & JACOBY WERBUNG | GERMANY |
| ICE BLOCK | CPM/IBM | DATA STORAGE | SALEM | BRAZIL |
| INTEGRATION WORKS | IBM BRASIL | BUSINESS INTEGRATION SOLUTIONS | OGILVYONE WORLDWIDE BRAZIL | BRAZIL |
| LOVE IS JUST A WORD | SKADIALOG | SKASALON CUSTOMER RETENTION TOOL | SKADIALOG WERBEAGENTUR | GERMANY |
| MAILING TO JOURNALISTS | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| PAPERBILLOSAURUS CAMPAIGN | BPAY | ONLINE BILLING | BMF ADVERTISING | AUSTRALIA |
| SOARING FEELINGS | OPER FRANKFURT | FRANKFURT STATE OPERA | OGILVYONE WORLDWIDE | GERMANY |
| SOUVENIR FROM THE SEA | SURFRIDER FOUNDATION | ENVIRONMENTAL ORGANIZATION | YOUNG & RUBICAM FRANCE | FRANCE |
| THE BEST KEPT SECRET | VOLKSWAGEN AUDI ESPANA | NEW AUDI A6 | CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE | SPAIN |
| THE FIRST MEDIA CHOICE | SYDSVENSKAN DAILY NEWS | NEWSPAPER ADVERTISING | THE FAN CLUB | SWEDEN |
| B03 Прямые печатные рассылки, включая вкладыши | ||||
| BULLET HOLE THROUGH MAGAZINE | METROPOLITAN POLICE SERVICE | OPERATION TRIDENT FIREARM CRIME PREVENTION | MILES CALCRAFT BRIGINSHAW DUFFY | UNITED KINGDOM |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| B04 ТВ-объявления (Direct Response TV) | ||||
| GEL TV | ASICS EUROPE/NETHERLANDS | RUNNING SHOES | AIMAQ.RAPP.STOLLE | GERMANY |
| NAILS | DEBRA AUSTRIA | FUNDRAISING FOR BUTTERFLY CHILDREN | OGILVY & MATHER | AUSTRIA |
| WE GAVE BLOOD | AUSTRALIAN RED CROSS BLOOD SERVICE | BLOOD DONATION | BMF ADVERTISING | AUSTRALIA |
| B05 Infomercials | ||||
| HARDCORE | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| B06 Альтернативные медиа | ||||
| BUBBLE WRAP DAY | SEEING EYE DOGS AUSTRALIA | GUIDE DOG APPEAL | RAPP COLLINS MELBOURNE | AUSTRALIA |
| EQUITY | P&G PROFESSIONAL | CLEANING PRODUCTS & SERVICES | SAATCHI & SAATCHI | UNITED KINGDOM |
| INVISIBLE WHEELS | LOJACK | CAR TRACKING DEVICE | WUNDERMAN ARGENTINA | ARGENTINA |
| ORPHEUS IN THE UNDERWORLD | FOLKOPERAN | OPERA | LOWE BRINDFORS | SWEDEN |
| PILLOWCASE | DENNY'S | DENNY'S RESTAURANT | PUBLICIS | USA |
| SCRAPS OF CLOTH | TRIBIS DOG SCHOOL | DOG BEHAVIOUR SCHOOL | MATTER & PARTNER | SWITZERLAND |
| UMBRELLA | NATURE SOCIETY OF SINGAPORE | RAINFOREST CONSERVATION | AD PLANET GROUP | SINGAPORE |
| B07 Полевой маркетинг (Field Marketing) | ||||
| COIN | DROGARIAS ONOFRE | DRUGSTORES | SUN MRM PARTNERS | BRAZIL |
| MOBILISATION | MATSUSHITA ELECTRIC INDUSTRIAL CO. | OXYRIDE BATTERIES | HAKUHODO | JAPAN |
| ONE CUP BRA | LIGUE CONTRE LE CANCER | ANNUAL BREAST CANCER CHECK-UPS | DDB | BELGIUM |
| B08 Интегрированные решения | ||||
| ANOTHER REALITY | NBC UNIVERSAL | SCI FI CHANNEL | SHACKLETON DIRECT | SPAIN |
| CARBON COPY KILLER | FIVE | CSI: NY TV SERIES | 20:20 LONDON | UNITED KINGDOM |
| EXTRAORDINARILY THIN | PAUSE LJUD & BILD | HOME ENTERTAINMENT SYSTEMS | AKESTAM.HOLST | SWEDEN |
| FLIGHTS FOR THE PRICE OF A TAXI | HAPAG-LLOYD-EXPRESS | CHEAP FLIGHTS | SCHOLZ & FRIENDS | GERMANY |
| HOPSCOTCH | FOD (CHILDREN IN DANGER FUND) | CHILDREN'S CHARITY | PROXIMITY PRAGUE | CZECH REPUBLIC |
| ICE TRAY | VOLKSWAGEN UK | VW POLO TWIST | PROXIMITY LONDON | UNITED KINGDOM |
| IT'S GONNA GET DIRTY | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| LOST SOULS WEB RING | STELLA ARTOIS (INBEV UK) | STELLA ARTOIS BEER | DRAFT | UNITED KINGDOM |
| MORE TIME AT HOME | IKEA | FURNITURE STORE OPENING | TOUCH ME RED CELL | PORTUGAL |
| REFERENDUM PLUS | SPANISH GOVERNMENT YOUTH COUNCIL | YOUTH VOTE CAMPAIGN | SHACKLETON DIRECT | SPAIN |
| STILL HERE | CANCER RESEARCH UK | FUNDRAISING | OGILVYONE WORLDWIDE | UNITED KINGDOM |
| WATER POLLUTION | GREATER WELLINGTON REGIONAL COUNCIL | WATER POLLUTION PREVENTION | CLEMENGER BBDO DIRECT | NEW ZEALAND |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO | FASAWAREUK | PRE-NATAL HEALTH | HARRISON TROUGHTON WUNDERMAN | UNITED KINGDOM |
| C01 Вывод продуктов | ||||
| A CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| CARBON COPY KILLER | FIVE | CSI: NY TV SERIES | 20:20 LONDON | UNITED KINGDOM |
| FOR BOYS WHO WERE ALWAYS MEN | VOLKSWAGEN | VW GOLF GTI | DDB GERMANY | GERMANY |
| IT'S GONNA GET DIRTY | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| LAIRD OF SCOTLAND | LAND ROVER | RANGE ROVER | WUNDERMAN FRANKFURT | GERMANY |
| SAVE THE SEATS | CHRYSLER | GRAND VOYAGER | PROXIMITY BBDO | FRANCE |
| C02 Traffic Building | ||||
| SUNSHADES | IKEA | FURNITURE STORE OPENING | TOUCH ME RED CELL | PORTUGAL |
| WHAT A DIFFERENCE AN EXPERT MAKES | IBM BRASIL | STRATEGIC OUTSOURCING | OGILVYONE WORLDWIDE BRAZIL | BRAZIL |
| WORST BOYFRIEND | NZ GIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| C03 Программы повышения лояльности | ||||
| 9 DAYS | CEPSA | AGRO CLUB LOYALTY PROGRAMME | SHACKLETON DIRECT | SPAIN |
| A TRIBUTE TO COLD | CEPSA | FUEL HEATING | SHACKLETON DIRECT | SPAIN |
21.06.2005
RSS
Комментарии
Написать комментарий