Жюри 52-гоМеждународного фестиваля рекламы "Каннские львы" обнародовалошорт-листы в 4 номинациях: Media, Direct, Press и Outdoor.
| Работа |
Рекламодатель |
Продукт |
Агентство- |
Страна |
| A01 FMCG-товары |
| ARIEL AIRPORT EVENT |
PROCTER & GAMBLE |
ARIEL DETERGENT |
SAATCHI & SAATCHI |
DENMARK |
| CLOTH BOOK |
UNILEVER |
COMFORT FABRIC SOFTENER |
OGILVYONE WORLDWIDE |
UNITED KINGDOM |
| HELLO PERIOD! |
O.B. TAMPONS |
TAMPONS AND INFORMATION ON MENSTRUATION |
DRAFT SWEDEN |
SWEDEN |
| LOST SOULS WEB RING |
STELLA ARTOIS (INBEV UK) |
STELLA ARTOIS |
DRAFT |
UNITED KINGDOM |
| A02 Автомобили |
| CHANNEL HOPPER |
RENAULT NISSAN DEUTSCHLAND |
RENAULT MODUS |
NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION |
GERMANY |
| COKE CAN |
DAIMLERCHRYSLER VERTRIEBSORGANISATION DEUTSCHLAND |
SMART FORTWO CABRIO |
SPRINGER & JACOBY WERBUNG |
GERMANY |
| EXPANDER |
FORD |
FORD RANGER |
WUNDERMAN FRANKFURT |
GERMANY |
| ICE TRAY |
VOLKSWAGEN UK |
VW POLO TWIST |
PROXIMITY LONDON |
UNITED KINGDOM |
| NOT FOR SALE |
BMW GROUP NETHERLANDS |
MINI |
PPGH JWT GROUP |
THE NETHERLANDS |
| PERFECT MATCH |
AUDI UK |
AUDI A3 SPORTBACK |
20:20 LONDON |
UNITED KINGDOM |
| SLEEP ON IT |
VOLKSWAGEN AUDI ESPANA |
AUDI A4 |
CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE |
SPAIN |
| TORN |
SAAB GREAT BRITAIN |
SAAB 9-5 ESTATE |
DRAFT |
UNITED KINGDOM |
| TOW ROPE |
NISSAN |
NISSAN PATROL |
WHYBINTBWA |
NEW ZEALAND |
| A03 Фэшн-индустрия и товары категории люкс |
| TICKET |
NIKE |
FABIEN PELOUS` 100TH CAP |
DDB PARIS |
FRANCE |
| A04 Информационные технологии |
| FAKE CREATIVE |
ADOBE |
ADOBE CREATIVE SUITE |
WUNDERMAN |
SPAIN |
| IT`S YOUR MOVE |
NOKIA ENTERPRISE SOLUTION |
NOKIA SSL VPN FIREWALL |
OGILVYONE WORLDWIDE SINGAPORE |
SINGAPORE |
| MONEY MONEY MONEY |
SAP POLSKA |
MYSAP ALL-IN-ONE SOFTWARE |
OGILVYONE |
POLAND |
| ONENOTE VIRALS |
MICROSOFT |
ONENOTE SOFTWARE |
MRM PARTNERS UK |
UNITED KINGDOM |
| THE FACE SAVER |
ADOBE |
SOFTWARE LICENSING CAMPAIGN |
WUNDERMAN |
UNITED ARAB EMIRATES |
| WHAT A DIFFERENCE AN EXPERT MAKES |
IBM BRASIL |
STRATEGIC OUTSOURCING |
OGILVYONE WORLDWIDE BRAZIL |
BRAZIL |
| A05 Другие потребительские товары |
| A STRANGER`S BEEN THROUGH YOUR MAIL |
COURT SECURITY |
SECURITY SYSTEMS |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| ANTI-SLIP SOCKS |
SIEMENS ELECTRO-GERATE |
TECHNOPOWER STONE & WOOD VACUUM CLEANER |
SCHOLZ & FRIENDS |
GERMANY |
| CLEAN INSIDE |
LIVING STYLE CO. |
HOOVER WASHING MACHINES |
LEO BURNETT |
THAILAND |
| DEVOTED |
GURU BICYCLE CORP |
PROFESSIONAL HIGH-END BICYCLES |
DIESEL |
CANADA |
| DREAM VISUALISER |
BRIZO |
DELTA PREMIUM FAUCETS |
YOUNG & LARAMORE |
USA |
| FLAGRANTI |
INGO WOEHLKE BLINDS |
BLINDS |
JUNG von MATT GERMANY |
GERMANY |
| WHERE`S MY AEROBIE? |
CROWN & ANDREWS |
AEROBIE - THE AMAZING FLYING RING |
GEORGE PATTERSON PARTNERS |
AUSTRALIA |
| A06 Финансовые продукты и услуги |
| BALANCE |
AMERICAN EXPRESS |
CREDIT CARD BALANCE TRANSFER |
OGILVYONE |
ARGENTINA |
| DETERGENT, PAINT, TOOTHPASTE |
AMERICAN EXPRESS |
CREDIT CARD |
OGILVYONE WORLDWIDE |
USA |
| EGG |
AMEV |
HEALTH INSURANCE |
EIGEN FABRIKAAT |
THE NETHERLANDS |
| PAPERBILLOSAURUS CAMPAIGN |
BPAY |
ONLINE BILLING |
BMF ADVERTISING |
AUSTRALIA |
| RECIPE |
MASTERCARD |
CREDIT CARD |
SALEM |
BRAZIL |
| TIME TRAVEL |
DEUTSCHE POSTBANK |
COMPANY RETIREMENT PLANS |
OGILVYONE WORLDWIDE |
GERMANY |
| A07 Платные бытовые услуги |
| A TRIBUTE TO COLD |
CEPSA |
HEATING FUEL |
SHACKLETON DIRECT |
SPAIN |
| CITY POSTER |
BERLITZ |
LANGUAGE SCHOOL |
DDB GERMANY |
GERMANY |
| ROCKY |
NOKIA |
NOKIA CLUB |
12SNAP GERMANY |
GERMANY |
| A08 Другие потребительские услуги |
| ACTIVE DESKTOP |
TUI |
ACTIVE HOLIDAYS |
20:20 LONDON |
UNITED KINGDOM |
| CANDY BOX |
TRIBIS DOG SCHOOL |
PET HOLIDAY HOME |
MATTER & PARTNER |
SWITZERLAND |
| IN AL CAPONE`S FOOTSTEPS |
DEUTSCHE LUFTHANSA |
NEW BUSINESS JET CONNECTION |
WUNDERMAN FRANKFURT |
GERMANY |
| PUSH PUSH PUSH |
CANNONS HEALTH CLUBS |
ANTENATAL EXCERCISE CLASSES |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| SKYHIGH NICESSITIES |
ALASKA AIRLINES |
COMMERICAL AIRLINE |
WONGDOODY |
USA |
| STRAWS |
Y+ YOGA CENTRE |
YOGA CENTRE |
LEO BURNETT GREATER CHINA |
HONG KONG |
| TOURIST INVADERS |
NH HOTELS |
HOTELS |
OGILVYONE WORLDWIDE SPAIN |
SPAIN |
| A09 Полиграфия и медиа |
| AUNT JAQUELINE |
SUPERILLU VERLAG |
GUTER RAT MAGAZINE |
MRM PARTNERS BERLIN |
GERMANY |
| CAMOBALL |
GUARDIAN NEWSPAPERS |
RYDER CUP GUIDE |
CLAYDON HEELEY JONES MASON |
UNITED KINGDOM |
| WOODEN PLANK |
KARATE BUSHIDO |
KARATE MAGAZINE SUBSCRIPTIONS |
TBWAPARIS |
FRANCE |
| A10 Продукты Business to Business |
| PICASSO |
KONICA MINOLTA |
IMAGING TECHNOLOGY |
RAPP COLLINS |
AUSTRALIA |
| RESIGNATION LETTER |
HEWLETT-PACKARD |
PHOTOCOPIERS |
PUBLICIS MOJO |
NEW ZEALAND |
| THIS CUP IS NOT MY CUP!!! |
NOKIA SPAIN |
TECHNOLOGICAL SOLUTIONS FOR BUSINESS |
CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE |
SPAIN |
| WHITE COLLECTION |
M-REAL ZANDERS |
PAPER |
MRM PARTNERS BERLIN |
GERMANY |
| A11 Услуги Business to Business |
| FOOTSTEPS OF LEGENDS |
UBC (ULLEVAAL BUSINESS CLASS) |
LONDON FOOTBALL TRIP |
MRM PARTNERS NORWAY McCANN DIREKTE |
NORWAY |
| LIFE IS AN OCEAN |
TELEFONICA |
BUSINESS INTERNET SOLUTIONS & SERVICES |
OGILVYONE WORLDWIDE |
GERMANY |
| MAGIC TRICK |
NUNEZ Y NAVARRO |
CAR PARKING SPACES |
PROXIMITY DEC |
SPAIN |
| MUSEUM |
COMUNIQUE-SE |
JOURNALISTS` INTERNET PORTAL |
SALEM |
BRAZIL |
| PHONE NUMBERS |
McKINSEY & COMPANY |
RECRUITMENT |
RUF LANZ WERBEAGENTUR |
SWITZERLAND |
| RECRUITING PENCIL |
McKINSEY & COMPANY |
RECRUITMENT |
RUF LANZ WERBEAGENTUR |
SWITZERLAND |
| A12 Реклама и медиа в сфере Business to Business |
| 103,823 IMAGES |
PANG!PANG! |
INTERIOR DECORATOR/STYLIST/CASTING |
ANR.BBDO |
SWEDEN |
| IDEATOR |
JWT INDIA |
ADVERTISING AGENCY |
JWT INDIA |
INDIA |
| MOBILE MESSAGES |
YOUNG & RUBICAM MELBOURNE |
ADVERTISING AGENCY |
YOUNG & RUBICAM MELBOURNE |
AUSTRALIA |
| TEDDY BEAR |
GREY MEXICO |
ADVERTISING AGENCY |
GREY MEXICO |
MEXICO |
| THE FIRST MEDIA CHOICE |
SYDSVENSKAN DAILY NEWS |
NEWSPAPER ADVERTISING |
THE FAN CLUB |
SWEDEN |
| WATER GLASS ORCHESTRA SET |
LIQUID STUDIOS |
MUSIC SOUND STUDIO |
COLENSO BBDO |
NEW ZEALAND |
| WE MISS YOU |
PROXIMITY BBDO FOR LA POSTE |
MARKETING AGENCY |
PROXIMITY BBDO |
FRANCE |
| A13 Услуги ритейла |
| BICYCLE INSPECTION |
CYKELSPEC |
SPRING SALES AND SERVICES |
GOSS |
SWEDEN |
| CRISPLY FOLDED SHIRT |
PLEATS FINEST CLEANERS |
DRY CLEANING |
RODGERS TOWNSEND |
USA |
| A14 Некоммерческие организации |
| AN ORDINARY DAY IN AN EXTRAORDINARY PLACE |
THE ROYAL MARSDEN HOSPITAL |
FUNDRAISING |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| BUBBLE WRAP DAY |
SEEING EYE DOGS AUSTRALIA |
GUIDE DOG FUNDRAISER |
RAPP COLLINS MELBOURNE |
AUSTRALIA |
| DANGEROUS WORLD |
DEBRA AUSTRIA |
FUNDRAISING FOR BUTTERFLY CHILDREN |
OGILVY & MATHER |
AUSTRIA |
| REFERENDUM PLUS |
SPANISH GOVERNMENT YOUTH COUNCIL |
YOUTH VOTE CAMPAIGN |
SHACKLETON DIRECT |
SPAIN |
| RIZLA |
CHABAD HOUSE |
DRUG AWARENESS HOTLINE |
NET#WORK BBDO |
SOUTH AFRICA |
| SCRATCH |
AUSTRALIAN CANCER RESEARCH FOUNDATION (ACRF) |
CANCER CHARITY APPEAL |
M&C SAATCHI |
AUSTRALIA |
| STOLEN FUTURE |
CHILDLINE |
CHILD PROTECTION |
NET#WORK BBDO |
SOUTH AFRICA |
| WE GAVE BLOOD |
AUSTRALIAN RED CROSS BLOOD SOCIETY |
CALL FOR MEDIA FOR BLOOD DONATION CAMPAIGN |
BMF ADVERTISING |
AUSTRALIA |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO |
FASAWAREUK |
PRE-NATAL HEALTH |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| YOU PUT IT DOWN THE DRAIN |
GREATER WELLINGTON REGIONAL COUNCIL |
WATER POLLUTION PREVENTION |
CLEMENGER BBDO DIRECT |
NEW ZEALAND |
| B01 Рассылка писем |
| 1 4 |
UPC |
FIXED TELEPHONE SERVICE |
DINAMO LINK |
NORWAY |
| BOLT-ON MAILING |
MICROSOFT |
EXCHANGE SERVER 2003 |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| GRAD PACK |
SAATCHI & SAATCHI |
ADVERTISING SCHOLARSHIP PROGRAMME |
SAATCHI & SAATCHI |
UNITED KINGDOM |
| MEDICATION PACK |
THAI HEALTH INSURANCE |
HEALTH INSURANCE |
OGILVYONE WORLDWIDE |
THAILAND |
| OZONE |
SINGAPORE ENVIRONMENT COUNCIL |
ENVIRONMENTAL AWARENESS |
10AM COMMUNICATIONS |
SINGAPORE |
| PERFECT MATCH |
AUDI UK |
AUDI A3 SPORTBACK |
20:20 LONDON |
UNITED KINGDOM |
| RECYCLED CHRISTMAS CARD |
NABS |
CHRISTMAS CARD |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| SECURITY GUARD |
NAGA DDB MALAYSIA |
HARI RAYA (MALAY NEW YEAR) GREETINGS |
NAGA DDB MALAYSIA |
MALAYSIA |
| WHAT DO YOU GET FROM F.A.Z. SIZED ADS? |
FRANKFURTER ALLGEMEINE ZEITUNG |
ADVERTISING IN F.A.Z. |
SCHOLZ & FRIENDS |
GERMANY |
| YOUNG FAMILIES PACK |
VOLVO CAR UK |
VOLVO S40, V50 & S60 |
EHS BRANN CIRENCESTER |
UNITED KINGDOM |
| B02 Рассылка бандеролей |
| COKE CAN |
DAIMLERCHRYSLER VERTRIEBSORGANISATION DEUTSCHLAND |
SMART FORTWO CABRIO |
SPRINGER & JACOBY WERBUNG |
GERMANY |
| ICE BLOCK |
CPM/IBM |
DATA STORAGE |
SALEM |
BRAZIL |
| INTEGRATION WORKS |
IBM BRASIL |
BUSINESS INTEGRATION SOLUTIONS |
OGILVYONE WORLDWIDE BRAZIL |
BRAZIL |
| LOVE IS JUST A WORD |
SKADIALOG |
SKASALON CUSTOMER RETENTION TOOL |
SKADIALOG WERBEAGENTUR |
GERMANY |
| MAILING TO JOURNALISTS |
FASAWAREUK |
PRE-NATAL HEALTH |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| PAPERBILLOSAURUS CAMPAIGN |
BPAY |
ONLINE BILLING |
BMF ADVERTISING |
AUSTRALIA |
| SOARING FEELINGS |
OPER FRANKFURT |
FRANKFURT STATE OPERA |
OGILVYONE WORLDWIDE |
GERMANY |
| SOUVENIR FROM THE SEA |
SURFRIDER FOUNDATION |
ENVIRONMENTAL ORGANIZATION |
YOUNG & RUBICAM FRANCE |
FRANCE |
| THE BEST KEPT SECRET |
VOLKSWAGEN AUDI ESPANA |
NEW AUDI A6 |
CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE |
SPAIN |
| THE FIRST MEDIA CHOICE |
SYDSVENSKAN DAILY NEWS |
NEWSPAPER ADVERTISING |
THE FAN CLUB |
SWEDEN |
| B03 Прямые печатные рассылки, включая вкладыши |
| BULLET HOLE THROUGH MAGAZINE |
METROPOLITAN POLICE SERVICE |
OPERATION TRIDENT FIREARM CRIME PREVENTION |
MILES CALCRAFT BRIGINSHAW DUFFY |
UNITED KINGDOM |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO |
FASAWAREUK |
PRE-NATAL HEALTH |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| B04 ТВ-объявления (Direct Response TV) |
| GEL TV |
ASICS EUROPE/NETHERLANDS |
RUNNING SHOES |
AIMAQ.RAPP.STOLLE |
GERMANY |
| NAILS |
DEBRA AUSTRIA |
FUNDRAISING FOR BUTTERFLY CHILDREN |
OGILVY & MATHER |
AUSTRIA |
| WE GAVE BLOOD |
AUSTRALIAN RED CROSS BLOOD SERVICE |
BLOOD DONATION |
BMF ADVERTISING |
AUSTRALIA |
| B05 Infomercials |
| HARDCORE |
SCRUFFS |
SCRUFFS WORKWEAR |
JWT CHEETHAMBELL |
UNITED KINGDOM |
| B06 Альтернативные медиа |
| BUBBLE WRAP DAY |
SEEING EYE DOGS AUSTRALIA |
GUIDE DOG APPEAL |
RAPP COLLINS MELBOURNE |
AUSTRALIA |
| EQUITY |
P&G PROFESSIONAL |
CLEANING PRODUCTS & SERVICES |
SAATCHI & SAATCHI |
UNITED KINGDOM |
| INVISIBLE WHEELS |
LOJACK |
CAR TRACKING DEVICE |
WUNDERMAN ARGENTINA |
ARGENTINA |
| ORPHEUS IN THE UNDERWORLD |
FOLKOPERAN |
OPERA |
LOWE BRINDFORS |
SWEDEN |
| PILLOWCASE |
DENNY`S |
DENNY`S RESTAURANT |
PUBLICIS |
USA |
| SCRAPS OF CLOTH |
TRIBIS DOG SCHOOL |
DOG BEHAVIOUR SCHOOL |
MATTER & PARTNER |
SWITZERLAND |
| UMBRELLA |
NATURE SOCIETY OF SINGAPORE |
RAINFOREST CONSERVATION |
AD PLANET GROUP |
SINGAPORE |
| B07 Полевой маркетинг (Field Marketing) |
| COIN |
DROGARIAS ONOFRE |
DRUGSTORES |
SUN MRM PARTNERS |
BRAZIL |
| MOBILISATION |
MATSUSHITA ELECTRIC INDUSTRIAL CO. |
OXYRIDE BATTERIES |
HAKUHODO |
JAPAN |
| ONE CUP BRA |
LIGUE CONTRE LE CANCER |
ANNUAL BREAST CANCER CHECK-UPS |
DDB |
BELGIUM |
| B08 Интегрированные решения |
| ANOTHER REALITY |
NBC UNIVERSAL |
SCI FI CHANNEL |
SHACKLETON DIRECT |
SPAIN |
| CARBON COPY KILLER |
FIVE |
CSI: NY TV SERIES |
20:20 LONDON |
UNITED KINGDOM |
| EXTRAORDINARILY THIN |
PAUSE LJUD & BILD |
HOME ENTERTAINMENT SYSTEMS |
AKESTAM.HOLST |
SWEDEN |
| FLIGHTS FOR THE PRICE OF A TAXI |
HAPAG-LLOYD-EXPRESS |
CHEAP FLIGHTS |
SCHOLZ & FRIENDS |
GERMANY |
| HOPSCOTCH |
FOD (CHILDREN IN DANGER FUND) |
CHILDREN`S CHARITY |
PROXIMITY PRAGUE |
CZECH REPUBLIC |
| ICE TRAY |
VOLKSWAGEN UK |
VW POLO TWIST |
PROXIMITY LONDON |
UNITED KINGDOM |
| IT`S GONNA GET DIRTY |
SCRUFFS |
SCRUFFS WORKWEAR |
JWT CHEETHAMBELL |
UNITED KINGDOM |
| LOST SOULS WEB RING |
STELLA ARTOIS (INBEV UK) |
STELLA ARTOIS BEER |
DRAFT |
UNITED KINGDOM |
| MORE TIME AT HOME |
IKEA |
FURNITURE STORE OPENING |
TOUCH ME RED CELL |
PORTUGAL |
| REFERENDUM PLUS |
SPANISH GOVERNMENT YOUTH COUNCIL |
YOUTH VOTE CAMPAIGN |
SHACKLETON DIRECT |
SPAIN |
| STILL HERE |
CANCER RESEARCH UK |
FUNDRAISING |
OGILVYONE WORLDWIDE |
UNITED KINGDOM |
| WATER POLLUTION |
GREATER WELLINGTON REGIONAL COUNCIL |
WATER POLLUTION PREVENTION |
CLEMENGER BBDO DIRECT |
NEW ZEALAND |
| WHEN YOU DRINK, YOUR BABY DRINKS TOO |
FASAWAREUK |
PRE-NATAL HEALTH |
HARRISON TROUGHTON WUNDERMAN |
UNITED KINGDOM |
| C01 Вывод продуктов |
| A CHANNEL HOPPER |
RENAULT NISSAN DEUTSCHLAND |
RENAULT MODUS |
NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION |
GERMANY |
| CARBON COPY KILLER |
FIVE |
CSI: NY TV SERIES |
20:20 LONDON |
UNITED KINGDOM |
| FOR BOYS WHO WERE ALWAYS MEN |
VOLKSWAGEN |
VW GOLF GTI |
DDB GERMANY |
GERMANY |
| IT`S GONNA GET DIRTY |
SCRUFFS |
SCRUFFS WORKWEAR |
JWT CHEETHAMBELL |
UNITED KINGDOM |
| LAIRD OF SCOTLAND |
LAND ROVER |
RANGE ROVER |
WUNDERMAN FRANKFURT |
GERMANY |
| SAVE THE SEATS |
CHRYSLER |
GRAND VOYAGER |
PROXIMITY BBDO |
FRANCE |
| C02 Traffic Building |
| SUNSHADES |
IKEA |
FURNITURE STORE OPENING |
TOUCH ME RED CELL |
PORTUGAL |
| WHAT A DIFFERENCE AN EXPERT MAKES |
IBM BRASIL |
STRATEGIC OUTSOURCING |
OGILVYONE WORLDWIDE BRAZIL |
BRAZIL |
| WORST BOYFRIEND |
NZ GIRL |
ONLINE MAGAZINE |
DDB NEW ZEALAND |
NEW ZEALAND |
| C03 Программы повышения лояльности |
| 9 DAYS |
CEPSA |
AGRO CLUB LOYALTY PROGRAMME |
SHACKLETON DIRECT |
SPAIN |
| A TRIBUTE TO COLD |
CEPSA |
FUEL HEATING |
SHACKLETON DIRECT |
SPAIN |
