William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill
Social Communication in Advertising: Consumption in the Mediated Marketplace
Издательство: Routledge, 2004 г.
0415966760
Книгопечатная продукция
Объем: 432 стр.
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising`s influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
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