Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Routledge"

Structural Equation Modeling with EQS: Basic Concepts, Applications, and Programming (+ CD-ROM)

Structural Equation Modeling with EQS: Basic Concepts, Applications, and Programming (+ CD-ROM)

Readers who want a less mathematical alternative to the EQS manual will find exactly what they`re looking for in this practical text. Written specifically for those with little to no knowledge of structural equation modeling (SEM) or EQS, the ......

Becoming a Trustworthy Leader: Psychology and Practice (LEADERSHIP: Research and Practice)

Becoming a Trustworthy Leader: Psychology and Practice (LEADERSHIP: Research and Practice)

It`s time to discover a new way for individuals to lead organizations and societies. Trust in a variety of institutions, including governmental and business, is at an all-time low. In order to strengthen society from its foundations, we need to ......

Flexible Working in Food Retailing: A Comparison Between France, Germany, Great Britain and Japan (Routledge Studies in Retailing)

Flexible Working in Food Retailing: A Comparison Between France, Germany, Great Britain and Japan (Routledge Studies in Retailing)

This book makes use of a four country research programme, covering France, Germany, Great Britain and Japan. Investigations and interviews at store, company and individual levels paint a picture of working times in the sector and in each of the ......

Designing for Newspapers and Magazines

Designing for Newspapers and Magazines

Designing For Newspapers and Magazines examines how newspapers and magazines are produced. It offers guidance on how to produce attractive publications and how to tailor them to their target audience by advising them on the use of color, text ......

Unemployment in China: Economy, Human Resources and Labour Markets

Unemployment in China: Economy, Human Resources and Labour Markets

Unemployment in China offers a new and invaluable insight into the Chinese economy, keenly analyzing the new directions the world`s next superpower is now taking. Successfully bringing together a wide range of research and evidence from leading ......

Migration Theory: Talking Across Disciplines

Migration Theory: Talking Across Disciplines

During the last decade the issue of migration has increased in global prominence and has caused controversy among the host countries around the world. Continuing their interdisciplinary approach, editors Catherine Brettell and James Hollifield ......

Undoing Gender

Undoing Gender

Undoing Gender constitutes Judith Butler`s recent reflections on gender and sexuality, focusing on new kinship, psychoanalysis and the incest taboo, transgender, intersex, diagnostic categories, social violence, and the tasks of social ......

Intellectual Property and Innovation Management in Small Firms

Intellectual Property and Innovation Management in Small Firms

Intellectual Property (IP) and innovation are key management issues for today`s enterprise. This timely book combines research on SMEs, IP and innovation. Drawing on original material from the ESRС`s Programme on Intellectual Property, and ......

Sports Journalism: A Multimedia Primer

Sports Journalism: A Multimedia Primer

"Sports Journalism: A Multimedia Primer" is a comprehensive guide to the purpose, principles and practice of this unique profession and is designed to be enjoyed by students of both mainstream and sports specialist journalism. Providing a clear ......

The Economics of the Multilingual Workplace (Routledge Studies in Sociolinguistics)

The Economics of the Multilingual Workplace (Routledge Studies in Sociolinguistics)

This book proposes a path-breaking study of the economics of multilingualism at work, proposing a systematic approach to the identification and measurement of the ways in which language skills and economic performance are related. Using the ......

William Stanley Jevons: Critical Assessments (комплект из 3 книг)

William Stanley Jevons: Critical Assessments (комплект из 3 книг)

This work is the eighth in the series of Critical Assessments of leading economists. It presents a selection of the critical literature commenting on the life and works of William Stanley Jevons. Формат: 16 см x 24 см....

Power, the State, and Sovereignty: Essays on International Relations

Power, the State, and Sovereignty: Essays on International Relations

Stephen Krasner has been one of the most influential theorists within international relations and international political economy over the past few decades. Power, the State, and Sovereignty is a collection of his key scholarly works. The book ......

Intangible Heritage

Intangible Heritage

This volume examines the implications and consequences of the idea of "intangible heritage" to current international academic and policy debates about the meaning and nature of cultural heritage and the management processes developed to protect ......

Essential Contract Law

Essential Contract Law

Part of the very successful Australian Essentials series, this book, authored by two experienced lecturers with extensive knowledge of the field, is a clear and concise revision guide to key areas of contract law. Providing readers with ......

Media Today: An Introduction to Mass Communication

Media Today: An Introduction to Mass Communication

"Media Today" puts mass communication students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes ......

Monopoly and Restrictive Practices

Monopoly and Restrictive Practices

The control of monopoly and restrictive practices is an important part of economic policy. This text discusses the general problem of monopoly in modern industry and examines the evolution of British policy towards monopoly and restrictive ......

The Routledge Companion to Nonprofit Marketing

The Routledge Companion to Nonprofit Marketing

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing ......

Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Communication in Advertising: Consumption in the Mediated Marketplace

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within ......

The Growth Strategies Of Hotel Chains: Best Business Practices By Leading Companies

The Growth Strategies Of Hotel Chains: Best Business Practices By Leading Companies

A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how ......

The Costs of Crime and Justice

The Costs of Crime and Justice

In "The Costs of Crime and Justice", Mark Cohen presents a comprehensive view of the financial setbacks of criminal behaviour. Victims of crime might incur medical costs, lost wages and property damage; while for some crimes pain, suffering and ......

Advertising and Consumer Citizenship: Gender, Images and Rights

Advertising and Consumer Citizenship: Gender, Images and Rights

It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and ......

Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000

Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000

Today, the projected image of a city may play a greater role than its reality in shaping the views of visitors, investors, and, even, residents. High pressure marketing and sales techniques are frequently used to help troubled cities in their ......

States Against Markets: The Limits of Globalization

States Against Markets: The Limits of Globalization

In "States Against Markets" the contributors challenge the perceived threat of the lowering of national borders and greater codependence to the nation-state. They examine the fundamental issues of competitiveness and market power, including a ......

A Macroeconomics Reader

A Macroeconomics Reader

A Macroeconomics Reader brings together a collection of key readings in modern macroeconomics. Each article has been carefully chosen to provide the reader with accessible, non-technical, reflective papers which critically assess important areas ......

Japanese Direct Investment in China. Locational Determinants and Characteristics

Japanese Direct Investment in China. Locational Determinants and Characteristics

China, with the world`s largest population, is set to become the second largest market in the world by 2010. The importance of understanding the environment for foreign direct investment (FDI) in China has never been more apparent. With this as ......

European Union: Power and Policy-making (European Public Policy)

European Union: Power and Policy-making (European Public Policy)

Written by some of the leading authorities in the field, this new edition has been significantly improved to provide students with even more authoritative and comprehensive coverage of how European Union policy is made....

Sales Management: A Global Perspective

Sales Management: A Global Perspective

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales ......

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in ......

Threat Assessment: A Risk Management Approach

Threat Assessment: A Risk Management Approach

Text provides the tools needed to protect employees from a variety of threats. Examines stalking, cyberthreats, insider threats, and workplace violence; revealing the best ways to reduce risk and manage emergencies. For security, business, and ......

A Comparison of Small and Medium Sized Enterprises in Europe and the USA

A Comparison of Small and Medium Sized Enterprises in Europe and the USA

Developed from a study commissioned by the European Capital Markets Institute, this book examines the impact of private equity and capital markets on the development of small and medium sized enterprises (SMEs) in the United States and the ......

Economics and Reality

Economics and Reality

There is an increasingly widespread belief, both within and outside the discipline, that modern economics is irrelevant to the understanding of the real world. Economics and Reality traces this irrelevance to the failure of economists to match ......

Taxation in Modern China

Taxation in Modern China

Taxation in Modern China is concerned with tax and public financial issues arising in China`s economic transition. The contributors, among the leading authorities on public finance, transitional economics and policy reform in China, direct ......

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Антитренды наружной рекламыАнтитренды наружной рекламы
Антитрендами наружной рекламы в текущем году стали прямолинейность и чрезмерная перегруженность сообщений. Наружная реклама продолжает показывать рост: число рекламных конструкций за последний год увеличилось более чем на 2 тысячи.
Мария Бар-Бирюкова, Sellty: продажи на маркетплейсах не заменят...Мария Бар-Бирюкова, Sellty: продажи на маркетплейсах не заменят...
В компании Sellty спрогнозировали развитие рынка электронной коммерции в сегменте СМБ на ближайший год. По оценке основателя Sellty Марии Бар-Бирюковой, число собственных интернет-магазинов среднего, малого и микробизнеса продолжит расти и увеличится минимум на 40% до конца 2025 года. Компании будут и дальше развиваться на маркетплейсах, но станут чаще комбинировать несколько каналов продаж. 
Более двух третей представителей сферы рекламы, маркетинга и PR...Более двух третей представителей сферы рекламы, маркетинга и PR...
10 сентября – Всемирный день психического здоровья. Специально к этой дате компания HINT опросила коллег в сфере маркетинга, рекламы и пиара, чтобы понять, как представители этих профессий могут помочь себе и другим поддержать в норме психическое здоровье.
День знаний для маркетологовДень знаний для маркетологов
Как не ошибиться с выбором формата обучения и предстать перед будущим работодателем успешным специалистом. Директор по маркетингу ведущего IT-холдинга Fplus Ирина Васильева рассказала, на что теперь смотрят работодатели при приеме на работу, как нестандартно можно развиваться в профессии и стоит ли действующим маркетологам обучаться на онлайн-курсах.
Почему покупатели бросают корзины в интернет-магазинах - исследованиеПочему покупатели бросают корзины в интернет-магазинах - исследование
Эксперты ЮKassa (сервис для приёма онлайн- и офлайн-платежей финтех-компании ЮMoney) и RetailCRM (решение для управления заказами и клиентскими данными) провели исследование* и выяснили, почему пользователи не завершают покупки в интернет-магазинах. По данным опроса, две трети респондентов хотя бы раз оставляли заказы незавершёнными, чаще всего это электроника и бытовая техника, одежда и товары для ремонта. Вернуться к брошенным корзинам многих мотивируют скидки, кэшбэк и промокоды.

Книги по дизайну

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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12.11.2024 - 07:23
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