Нестандартная реклама "Magic mirror", бренд: Penningtons, агентство: DDB Toronto
Название: Magic mirror
Агентство: DDB Toronto
Рекламодатель: Penningtons
Бренд: Penningtons
Страна: Канада
Сектор бизнеса: Торговые сети, комплексы и магазины
Год выхода: 2011
Вид рекламы: Нестандартная реклама
Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is "Styled to Surprise." So in the spirit of surprise, DDB Canada`s Toronto office created the world`s first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers` new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see.
Creative Directors: Denise Rossetto, Todd Mackie
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Agency Producer: Caroline Clarke
VP Director of Client Services: Wendi Caricari
Group Account Director: Jacqui Faclier
Account Supervisor: Jamie Maxfield
Account Executive: Leigh Farlow
Executive Producer: Lexy Kavluk
Production Company: Untitled
Director: Curtis Wehrfritz
DOP / Cinematographer: Tyler Williams
Line Producer: Jen Walker
Post-Production Co.: Rooster / Track & Field
Editor: Christina Humphries
Colourist: Andrew Rolfe, Ernie Mordak
Casting: Powerhouse Casting
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