Нестандартная реклама "Kneej", бренд: Diesel, агентство: Happy Creative Services

Название: Kneej
Агентство: Happy Creative Services
Рекламодатель: Diesel
Бренд: Diesel
Страна: Индия
Сектор бизнеса: Одежда
Год выхода: 2010
Вид рекламы: Нестандартная реклама

Task at hand was to come up with an in-store promotion idea to run along the `Sex sells Unfortunately we sell jeans` campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.

Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat

Комментарии

Написать комментарий

Имя: Введите код:

Сообщение: