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The Ghosn Factor

Miguel Rivas-Micoud

The Ghosn Factor

Серия: Mighty Managers
Издательство: McGraw-Hill Education, 2007 г.
978-0-07-182593-1
Книгопечатная продукция
Объем: 132 стр.

In 1999, Nissan`s market share was plunging, and the company was billions in debt. Carlos Ghosn`s successful implementation of his "Nissan Revival" created record profits - and made him a business legend around the world. Now the CEO of both Nissan and Renault, Carlos Ghosn is a management icon everyone wants to understand.

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