Daniel Covell, Sharianne Walker, Julie Siciliano, Peter W. Hess
Managing Sports Organizations: Responsibility for Performance
Издательство: South-Western College Pub, 2002 г.
0324131550
Книгопечатная продукция
Объем: 400 стр.
Managing Sports Organizations integrates sport industry dynamics with important management principles and concepts. Every chapter examines management principles, concepts and issues from the perspective of how to improve the performance of sport organizations. To ensure that students understand the complexity of the sport industry, each chapter features a distinct sport segment with information about the structure and characteristics of the highlighted sport segment. Managing Sports Organizations incorporates information about functional areas such as finance, marketing and legal aspects of sport industry.
Посмотрите также...
International Cases in Tourism Management
"International Cases in Tourism Management" provides an array of international case studies on tourism management for use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. The case ......
Маркетинг спорта
Спорт - это сложный, многообразный и увлекательный феномен, в него вовлечены миллионы людей и организаций - спортсмены, предприниматели, журналисты, рекламисты, государственные организации, некоммерческие компании, спортивные клубы... и наконец ......
Principles and Practice of Sport Management
Teaching sport management has never been more exciting and challenging. "Principles and Practice of Sport Management" provides a comprehensive, current overview of the sport industry and the sport management field. Students are introduced to ......