Howie Jacobson

Google AdWords for Dummies

Серия: For Dummies Series
Издательство: Wiley Publishing, Inc, 2009 г.
978-0-470-45577-7
Книгопечатная продукция
Объем: 432 стр.

Google AdWords lets you create ads that appear beside search results specifically related to your business - and you can set your own budget. Here`s how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

See what`s new - explore the changes in the AdWords interface, new free tools, and enhanced third-party tools; Optimize - see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site; Economize - use conversion tracking to keep your costs low; What`s best - benefit from best practices in split testing, opt-in landing page structure, and ad group structure; Discover what works - learn from case studies where readers of the first edition share their experience and techniques they`ve used.
2 edition.

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