David A. Vise
The Google Story
Издательство: Pan Books, 2008 г.
978-0-330-50812-4
Книгопечатная продукция
Объем: 360 стр.
"The Google Story" is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google`s thirty-five-year-old founders, Sergey Brin and Larry Page, have, in ten years, taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scrupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world.
In this new and updated edition to celebrate Google`s 10th birthday, David A. Vise has written a new preface and a new final chapter. He looks at developments for Google and its rivals since the last edition was published and how Google will continue to expand and innovate while trying to follow its founders` mantra: Don`t be Evil.
Посмотрите также...
Поиск.Как компания Google и ее конкуренты переписали законы бизнеса и изменили нашу культуру
Компания Google стала иконой современного бизнеса, "воротами знаний" XXI века, гигантской "базой данных о человеческих намерениях", которую используют миллионы людей, чтобы удовлетворить свои потребности, желания и страсти, и в которой каждый ......
Что сделал бы Google?
Это книга о новой реальности эпохи Интернета. Мир меняется радикально и навсегда. Менеджмент, коммерция, новостной бизнес, пресса, производство, маркетинг, индустрия услуг, инвестиционная деятельность, политика, корпоративное управление, даже ......
Маркетинг в Интернете: как привлечь клиентов с помощью Google, социальных сетей и блогов
Чтобы добраться до сегодняшнего покупателя, надо прекратить навязываться ему с помощью рекламы и традиционных средств продвижения. Единственный способ заполучить клиентов - заинтересовать их. Правила маркетинга изменились, и ключ к победе - ......
Decision Theory: Principles and Approaches
Decision theory provides a formal framework for making logical choices in the face of uncertainty. Given a set of alternatives, a set of consequences, and a correspondence between those sets, decision theory offers conceptually simple procedures ......
Starting a Business for Dummies
A best-selling guide from business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or ......
The Toyota Way Fieldbook
The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota`s operating systems by detailing the concepts and providing practical examples for ......
The Squeeze
In a ground-breaking new study of the global oil industry, investigative journalist Tom Bower takes us behind the headlines to present the human drama of the increasingly desperate quest for `black gold`. He reveals the crushing rivalries ......
Intellectual Property Rights, Development, and Catch Up: An International Comparative Study
For most countries, economic development involves a process of "catching up" with leading countries at the time. This is never achieved solely by physical assets and labour alone: also needed are the accumulation of technological capabilities, ......
Money and Power: How Goldman Sachs Came to Rule the World
When, in late 2008, the dust finally started to settle on one of the worst financial crises in history, only one Wall Street institution still stood virtually unassailed - Goldman Sachs. Why did Goldman survive, and even flourish, when so many ......
Are You Smart Enough to Work at Google?
How many golf balls will fit in a school bus? You and your friend are sharing a pizza. How many equal slices should there be to give you the most pizza possible? These are just a few of the seemingly impossible-to-answer questions found in this ......
RSS