Книги издательства "John Wiley and Sons, Ltd"
 | Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand IrresistibleWhat will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go? The answer to all these ...... |
 | Managing Creative People: Lessons in Leadership for the Ideas EconomyThe extraordinary growth of creative businesses, such as film, video games, music, broadcasting, publishing and advertising, has shifted the traditional focus of management from the organization of skills and resources to the mysterious art of ...... |
 | The Goldwatcher: Demystifying Gold InvestingWhy did the price of gold hit record highs in 2008? Take a look at the headlines - government bailouts of failed banks, mortgage and credit crises, rising inflation, slowing growth and global insecurity. In order to protect themselves from ...... |
 | Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership"Inside the Customer Universe" provides a systematic approach to out-compete competitors by decoding the drivers of customer needs. This insight is the foundation for developing and implementing successful customer growth strategies. The book ...... |
 | Turning Losing Forex Trades into Winners: Proven Techniques to Reverse Your LossesAlmost all trading books focus on "winning" trades. But winning trades can be hard to come by, especially when you're just starting out. "Turning Losing FOREX Trades into Winners" takes a look at this discipline from a different angle, examining ...... |
 | Wiley GAAP: Interpretation and Application of Generally Accepted Accounting PrinciplesThe most comprehensive coverage of all the pronouncements in a single volume. "Wiley GAAP 2006" is a thorough study and analysis of all Generally Accepted Accounting Principles (GAAP) set forth in the pronouncements of the Financial Accounting ...... |
 | Experiencing Recruitment and SelectionRecruitment and selection is a stressful and traumatic time for both applicant and organisation, where futures are decided and destinies set. How does it feel to be involved in this process? "Experiencing Recruitment and Selection" offers ...... |
 | Getting the Right Systems at the Right Price: Strategies for Successful ManagementSome decisions are too technical, too complex, or just too big to make without expert advice. Corporate giants rely on input from highly paid consultants from Big 6 accounting firms to help select the right client/server systems. Now smaller ...... |
 | Wealth, War & WisdomAt least once in every century there has been an episode of massive wealth destruction when the Four Horsemen of the Apocalypse - Pestilence, War, Famine, and Death - have ridden. The apocalypse will come again, but probably in a very different ...... |
 | SAS 9 Study Guide: Preparing for the Base Programming Certification Exam for SAS 9SAS 9 Study Guide is designed to help users of SAS 9 become familiar with the fine points of the software as well as develop solid study strategies that will shorten preparation time and ensure successful exam results. The following five study ...... |
 | Scenarios: The Art of Strategic ConversationScenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der ...... |
 | Handbook of Alternative AssetsSince the first edition of the Handbook of Alternative Assets was published, significant events?from the popping of the technology bubble and massive accounting scandals to recessions and bear markets?have shifted the financial landscape. These ...... |
 | Hospitality Law: Managing Legal Issues in the Hospitality IndustryIs an unhappy restaurant guest legally entitled to a refund for food she ate? Is a hotel required to money that a guest claims was taken from his room? Can a hospital food and beverage director legally accept a holiday gift from a vendor without ...... |
 | Financial Accounting: A Valuation EmphasisFinancial Accounting: A Valuation Emphasis integrates an understanding of valuation concepts with accounting principles. The authors place considerable emphasis on the economic consequences of accounting practices. You`ll develop a solid ...... |
 | Art of the Event: Complete Guide to Designing and Decorating Special EventsGet the essential guide to making your events extraordinary! Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client`s decor needs and objectives to staying ...... |
 | Foreign Exchange: A Practical Guide to the FX MarketsIn today`s global marketplace, there is a critical need for both individual and professional investors to become better acquainted with foreign exchange. As economies become more intertwined and currencies continue to fluctuate, we must ...... |
 | Creative Cash Flow Reporting: Uncovering Sustainable Financial PerformanceContrary to popular opinion, managers have a degree of discretion in reporting operating cash flow. In this era, when the trustworthiness of reported earnings is in question, a reliance on as-reported operating cash flow is not the convenient ...... |
 | The Learning Annex Presents Small Business Basics: Your Complete Guide to a Better Bottom LineThe Learning Annex Presents Small Business Basics If you're a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about ...... |
 | The Pre-Foreclosure Property Investor's Kit: How to Make Money Buying Distressed Real Estate - Before the Public AuctionPre-foreclosure real estate is one of the hottest investment opportunities on the market. The Pre-Foreclosure Property Investors Kit offers step-by-step instruction and no-nonsense advice on how to find great deals, estimate fair market value, ...... |
 | e-Business: Organizational and Technical Foundationse-business inextricably aligns technological advances with business models, business repurposing efforts and organizational structures in order to support end-to-end business processes that span the boundaries of the extended enterprise value ...... |
 | Managing Investment Portfolios Workbook: A Dynamic ProcessIn the Third Edition of "Managing Investment Portfolios", financial experts |ohn Maginn, Donald Tuttle, Jerald Pinto, and Dennis McLeavey provide complete coverage of the most important issues surrounding modern portfolio management. Now, in ...... |
 | Trump University Entrepreneurship 101: How to Turn Your Idea into a Money MachineTrump University books are practical, straightforward primers on the basics of doing business the Trump way - successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas ...... |
 | Welcome to the Creative Age: Bananas, Business and the Death of MarketingThis book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way ...... |
 | Business Growth Strategies for Asia Pacific"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically ...... |
 | How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar PaydayTurn your great idea into a great big fortune... We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money ...... |
 | Value Investing in Real EstateValue Investing in Real Estate outlines a safe and rewarding way to plan for your retirement and increase your income without the risks so common to the stock market. You`ll learn how to buy real estate properties using Ben Graham`s time-tested ...... |
 | The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople SellOne of the world`s most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and ...... |
 | Work the Web, E-marketingThe opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools ...... |
 | Warp Speed Branding: The Impact of Technology on Marketing"We have all experienced the acceleration of our lives and our work towards Internet speed. Ms.Winkler has given us anecdotes, templates and commonsense advice, all focused on teaching us how to use the acceleration of technology to build better ...... |
 | Methods for Business Analysis and Forecasting: Text and Cases (+ дискета)Focusing on the principal methods for analysis and forecasting, the text is designed to fit two types of course design, the traditional approach for a technical course, or the approach frequently used in business courses. Examples, exercises, ...... |
 | Hospitality Sales: A Marketing ApproachWhat`s the key to success in today`s competitive hospitality industry? Sales - the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that`s right for them. Hospitality ...... |
 | New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive AdvantageThe aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web ...... |
 | Benchlearning: Good Examples as a Lever for DevelopmentFurther to the success of Benchmarking - A Signpost to Excellence in Quality & Productivity, this latest book creates a new concept, `Benchlearning`. Building from an established level of understanding, this innovative new approach combines the ...... |
 | Option Strategies: Profit-Making Techniques for Stock, Stock Index, and Commodity OptionsFind out how options really work with this complete introduction to options valuation and trading. In this revised and expanded edition, top options expert Courtney Smith details the ins and outs of this lucrative, yet complex, financial ...... |
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