Книги издательства "John Wiley and Sons, Ltd"
 | Activity-Based Costing: Making It Work for Small and Mid-Sized Companies- A practical, cost-effective guide to ABC for small to medium companies. - Identifies the key cost related issues in organizations and shows how to develop a cost-flow structure that reflects the organization`s cost behavior. - Feature an ...... |
 | McKinsey`s Marvin BowerВашему вниманию предлагается издание "McKinsey`s Marvin Bower".... |
 | The Personal Efficiency Program: How to Stop Feeling Overwhelmed and Win Back Control of Your WorkThe Fourth Edition of The Personal Efficiency Program continues the book`s long tradition of helping overwhelmed professionals get their work lives organized to become more effective and efficient. Readers will learn how to stop procrastinating, ...... |
 | Common Stocks and Uncommon Profits and Other Writings ByWidely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today`s financiers and investors, but are also ...... |
 | A Gift to My Children: A Father`s Lessons for Life and InvestingWhen I was a boy, my father often pulled me aside to convey lessons intended to build what we generally refer to as "character". Often his advice was very simple - work hard, think for yourself, do right by others - but I believe those lessons ...... |
 | Managing Investment PortfoliosAs part of the СFA Institute Investment Series, the "Third Edition of Managing Investment Portfolios" has been designed for a wide range of individuals, from graduate-level students focused on finance to practicing investment professionals. This ...... |
 | A Demon of Our Own Design: Markets, Hedge Funds, and the Perils of Financial InnovationWhy do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street - from Morgan Stanley to Salomon and Citigroup - and a member of some of the world`s largest ...... |
 | Trade Like Jesse LivermoreThe secret to Jesse Livermore`s legendary trading success. Although he began his career in 1892, Jesse Livermore is still considered to be one of the world`s greatest traders. In life and in death, Livermore has always been a controversial ...... |
 | Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps and OptionsDerivatives are everywhere in the modern world. They are constantly discussed (and sometimes vilified). It is now more important than ever for participants in the banking, investment and finance sectors to fully understand the building blocks, ...... |
 | Life Coaching for DummiesBecome a life coach-for yourself and others-with this practical, informative guide. If you`re interested in doing away with negative beliefs, making a significant change in your life, and, finally, create-and live-the life you want, life ...... |
 | Key Performance Indicators (KPI)Key performance indicators (KPIs), while used commonly around the world, have never until now been clearly defined. Management personnel have identified measures as KPIs though these measures have never been KPIs. The lack of understanding of ...... |
 | Foundations of Multinational Financial ManagementNow updated and reorganized, Alan Shapiro`s Foundations of Multinational Financial Management, 6/e emphasizes broad concepts and practices, and provides a clear conceptual framework for analyzing key financial decisions in multinational firms. ...... |
 | Corporate Management, Governance, and Ethics Best PracticesRepresenting a single and collective voice for the entire business management profession, Corporate Management, Governance, and Ethics Best Practices provides a cohesive framework for organization-wide implementation of the best practices used ...... |
 | Pub SceneThe pub scene across the world is characterized by its casual warmth and conviviality. It has none of the pretences or formality of a restaurant or cocktail bar. It is the relaxed setting in which friends and strangers alike can choose to meet. ...... |
 | Multicultural Manners : Essential Rules of Etiquette for the 21st CenturyBoth highly informative and entertaining, Multicultural Manners gives readers the understanding they need, the perfect words to say, and the correct behavior to use in a wide range of cross-cultural situations. This incisive and award-winning ...... |
 | Financier: The Biography of Andre Meyer: A Story of Money, Power, and the Reshaping of American BusinessFortune magazine deemed him "the most important investment banker in the Western world". A ferociously energetic, charming, and ruthless businessman, he had, by the age of forty, helped save the foundering auto giant Citroen, established ...... |
 | Information Systems for Managers: Text and CasesThe two versions of Piccoli: a second edition of "Information Systems for Managers: Text and Cases" and a first edition of a text only version, titled "Essentials of IS for Managers" offer an engaging, non-academic style and actionable ...... |
 | The Portable MBAA totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school ...... |
 | Decision Theory: Principles and ApproachesDecision theory provides a formal framework for making logical choices in the face of uncertainty. Given a set of alternatives, a set of consequences, and a correspondence between those sets, decision theory offers conceptually simple procedures ...... |
 | 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services FirmsIn 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. ...... |
 | Marketing Communications: A Brand Narrative Approach"Marketing Communications: A Brand Narrative Approach" is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an ...... |
 | Twitter Marketing for DummiesGet the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing ...... |
 | Marketing 3.0: From Products to Customers to the Human SpiritThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for ...... |
 | Fixed Income AnalysisIn the Second Edition of Fixed Income Analysis, financial expert Frank Fabozzi and a team of knowledgeable contributors provide complete coverage of the most important issues in fixed income analysis. Now, in Fixed Income Analysis Workbook, ...... |
 | Корпорация. Перезагрузка. Как лидеры управляют изменениями"Авторы формулируют свой взгляд на то, каким должны стать бизнес и его лидеры в завтрашнем мире. Формулируют легко, с самоиронией, без академической скуки жонглируя новыми понятиями и терминами бизнес-науки, - просто, доступно и нескучно". ...... |
 | Planning Your Internet Marketing Strategy: A Doctor Ebiz GuideNothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and ...... |
 | Marketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowThere`s only one name in marketing: Phil Kotler. His latest may be his best - a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. Tom Peters, author of "In Search of Excellence" ...... |
 | Jesse Livermore: World's Greatest Stock TraderRichard Smitten`s Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he died more than half a century ago, Livermore is considered by ...... |
 | Soft Systems Methodology in Action"Whether by design, accident or merely synchronicity, Checkland appears to have developed a habit of writing seminal publications near the start of each decade which establish the basis and framework for systems methodology research for that ...... |
 | Day Trade Futures OnlineWiley Online Trading for a Living. When to get in-when to get out. Build, test & trade a winning system. Online brokers, research & market data. For those who are well suited to day trading and short-term trading, the futures market is one of ...... |
 | The Packaging Designer's Book of PatternsFifteen years after the first edition of this landmark resource, "The Packaging Designer`s Book of Pattern" continues its long tradition as a useful tool in the ever-changing world of packaging design. This third edition features more than fifty ...... |
 | Festival and Special Event ManagementFestival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, ...... |
 | A Bull in ChinaProfiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, ...... |
 | Business Plans for DummiesNeed a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e-presence. It contains the ...... |
 | The Little Book of Behavioral InvestingBen Graham, the father of value investing, once said: "The investor`s chief problem - and even his worst enemy - is likely to be himself". Sadly, Graham`s words are still true today. Bias, emotion, and overconfidence are just three of the many ...... |
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