Книги издательства "John Wiley and Sons, Ltd"
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 | Why Women Mean BusinessNever before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is ...... |
 | Risk Management in BankingNow in its third edition, this seminal work by Joel Bessis has been comprehensively revised and updated to take into account the changing face of risk management. Fully restructured, featuring new material and discussions on new financial ...... |
 | Time Management for DummiesIf you`re finding yourself tied down by piles of paperwork, endless unanswered emails and thousands of to-do lists, then this is the book for you! Become a more efficient, effective and productive you with Time Management For Dummies - your ...... |
 | DigiMarketing: The Essential Guide to New Media & Digital Marketing"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every ...... |
 | Against the Gods: The Remarkable Story of RiskA Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of ...... |
 | Excellence in Warehouse Management: How to Minimise Costs and Maximise ValueWarehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be ...... |
 | Essentials of Supply Chain ManagementPresenting the core concepts and techniques of supply chain management in a clear, concise and easily readable style, the Third Edition of Essentials of Supply Chain Management outlines the most crucial tenets and concepts of supply chain ...... |
 | Negotiating for DummiesPeople who can`t or won`t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they`re getting gypped. "Negotiating for Dummies", Second, Edition offers tips and strategies to help you become ...... |
 | Risk Management in BankingNow in its third edition, this seminal work by Joel Bessis has been comprehensively revised and updated to take into account the changing face of risk management. Fully restructured, featuring new material and discussions on new financial ...... |
 | Banks at Risk: Global Best Practices in an Age of TurbulenceIn the wake of the great financial crisis of 2008 the entire industry`s practices have come under scrutiny. Everyone from the government to regulators, banks and risk managers are rethinking the best way forward for the financial sector. The ...... |
 | The Flaw of Averages: Why We Underestimate Risk in the Face of UncertaintyA must-read for anyone who makes business decisions that have a major financial impact. As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty and risk. Yet every day we base our personal and business ...... |
 | How to Make Money Selling Stocks ShortThere are two sides to everything, except the stock market. In the stock market there is only one side - the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how ...... |
 | Financial StrategySignificantly revised and updated, this second edition of Financial Strategy is vital reading not only for MBA and advanced undergraduate students of "Financial Strategy" and Financial Management, but also for finance professionals. The ...... |
 | The Little Book of Economics: How the Economy Works in the Real WorldNot surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird technical jargon and knotty concepts and formulas can be a very difficult subject to get to grips with on ...... |
 | The New Ebay: The Official Guide to Buying, Selling, Running a Profitable BusinessWritten by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated-from a brief history of eBay itself to simple site navigation to every complexity of ...... |
 | What`s the Future of Business? Changing the Way Businesses Create ExperiencesRethink your business model to incorporate the power of "user" experiences. What`s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business ...... |
 | Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-storeThe sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail ...... |
 | Risk Management and Financial InstitutionsThe dangers inherent in the financial system make understanding risk management essential for anyone working in, or planning to work in, the financial sector. A practical resource for financial professionals and students alike, Risk Management ...... |
 | Marketing Insights From A to Z: 80 Concepts Every Manager Needs to KnowThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, ...... |
 | Guide to Economic Indicators: Making Sense of EconomicsThe ultimate resource for understanding and interpreting important economic figures. Economic indicators are increasingly complicated to compute and comprehend. Yet in today`s challenging economic environment, economic indicators are also more ...... |
 | Macroeconomics: Understanding the Global Economy"Macroeconomics: Understanding the Global Economy" is to help students - and indeed anyone - understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on ...... |
 | Google AnalyticsGoogle Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately ...... |
 | Import/Export Kit For Dummies (+ CD-ROM)With significant changes in technology, expanding economies, and international trade agreements, the global marketplace continues to grow and change rapidly. The United States imports approximately $1.2 trillion and exports $772 billion in goods ...... |
 | Starting a Business for DummiesA best-selling guide from business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or ...... |
 | Home-Based Business For DummiesStarting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business for Dummies, 3rd Edition gives you the most current and up-to-date ...... |
 | Freelancing for DummiesAre you ready to fly the corporate coop and become the boss of you? Do you dream of busting out of the cubicle wasteland and finding greener pastures as a freelancer? If so, you`re in good company. The US Department of Labor estimates that ...... |
 | Patents, Copyrights & Trademarks For DummiesUseful tips and step-by-step guidance from filing to issue to license. Acquire and protect your share of this major business asset. Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide ...... |
 | A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing GeniusNewly appointed CEO B.J.Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn`t know who to turn to for reliable advice - until a genie appears with ...... |
 | Global Private Banking and Wealth Management: The New RealitiesWealth management is one of the areas in which banks and other personal financial services players are investing heavily. But the market is changing fast. Going forward, players therefore need to adapt their strategies to the new realities: what ...... |
 | ConfidenceSelf-confidence is more than just a feeling inside - it`s an indispensable ingredient for success in life. Written by two of the most sought-after executive coaches in the world, Confidence For Dummies, 2nd Edition arms you with proven tools and ...... |
 | The Complete Guide to Buying and Selling Apartment BuildingsWhether you`re a first-time real estate investor or a seasoned professional, The Complete Guide to Buying and Selling Apartment Buildings helps you map out your future, find apartment buildings at a fair price, finance purchases, and manage your ...... |
 | McMillan on OptionsLarry McMillan`s name is virtually synonymous with options. This "Trader`s Hall of Fame" recipient first shared his personal options strategies and techniques in the original McMillan on Options. Now, in a revised and Second Edition, this ...... |
 | Best Practices in Planning and Performance Management: Radically Rethinking Management for a Volatile WorldA practical framework for effectively managing performance in today`s complex, competitive and risky global markets. The Third Edition provides a complete framework for building best practice management processes for today`s complex and ...... |
 | Getting Started in ConsultingMore people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. ...... |
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