Книги издательства "Prentice Hall"
 | Essentials of Management Information Systems: Managing the Digital Firm and Student Multimedia Edition PackageFor sophomore/MBA-level MIS and Information Systems courses taught in MIS, IS, CIS, Business and Management departments. Ideal for courses on the quarter system and those that combine an MIS text with hands-on software, projects, or case ...... |
 | Strategic Management: A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText - Access Card PackageIn today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping ...... |
 | Pirates of the Digital Millennium: How the Intellectual Property Wars Damage Our Personal Freedoms, Our Jobs, and the World EconomyDigital piracy. It`s a global war - and it`s just begun. Pirates of the Digital Millennium chronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, ...... |
 | Workbook for the Fashion Designer: The Complete Guide to Fashion Illustration"Workbook for the Fashion Designer: The Complete Guide to Fashion Illustration" brings together comprehensive and easy-to-understand step-by-step instructions for the core aspects of fashion illustration, including figure variation examples, ...... |
 | Supply Chain Management"Supply Chain Management" illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. Understanding the Supply Chain; Supply Chain Performance: Achieving Strategic Fit ...... |
 | Color: The Secret InfluenceExceptionally authoritative and applied, this handbook/tutorial/workbook provides a firm foundation in the basics of color harmony and usage and explores the vast and often hidden ways in which color affects our everyday lives - culturally, ...... |
 | Guide to Business EtiquetteA brief, professional, reader-friendly guide to understanding business etiquette. Put your best professional foot forward with Guide to Business Etiquette, a brief text that covers all the important issues and concepts without confusing the ...... |
 | Active Experiences for Active Children: ScienceThe second edition of "Active Experiences for Active Children: Science" is unique in the market by providing a theoretical foundation for teaching science to preschoolers and primary-grade children in Part I and meaningful, standards-based, ...... |
 | Critical Thinking: Tools for Taking Charge of Your Learning and Your LifeCritical Thinking is about becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. Discover the core skills of effective thinking; then analyze your own thought processes, ...... |
 | Management Information Systems & Multimedia Student CD PackageFor sophmore, junior, senior, and MBA-level MIS and Information Systems courses. These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on ...... |
 | Fundamentals of InvestmentsThis introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the ...... |
 | Draping for Fashion DesignDraping for Fashion Design, Fifth Edition, is the definitive basic instructional text for draping in numerous fashion design programs since its original publication. This book covers all of the fundamental material for beginning and advanced ...... |
 | The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyOver the years, this book has benefited from the influence and efforts of individuals too numerous to mention here. Nevertheless, we would be remiss in not acknowledging a few whose contributions have been either very large or new to this ...... |
 | Strategy and the Business LandscapeThe third edition of Strategy and the Business Landscape has been thoroughly updated as well as expanded to include a new chapter on global strategy that is based on my last ten years of work on that topic. Most of the chapters have also been ...... |
 | Alternative Dispute Resolution: A Conflict Diagnosis ApproachNow in paperback, this book addresses the rapidly evolving field of "Alternative Dispute Resolution" in a manner ahead of its time. Taking a cross-disciplinary approach, it explains the cognitive, social, organizational and developmental ...... |
 | Design Graphics: Drawing Techniques for Design ProfessionalsDesign Graphics: Drawing Techniques for Design Professionals, Third Edition, combines–in a single volume–simple techniques and skills related to sketching, design-development, and the schematic or preliminary phase of design presentation. ...... |
 | An Experiential Approach to Organization DevelopmentWith a focus on the development of interpersonal skills, Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. Organizational Development and Reinventing the ...... |
 | No Substitute for Victory: Lessons in Strategy and Leadership from General Douglas MacArthurGeneral Douglas A.MacArthur's extraordinary life of leadership spanned three wars and more than six decades inside and outside the military. He defined principles of leadership that were decades ahead of their time: principles reflecting ...... |
 | A Manager's Guide to Database Technology: Building and Purchasing Better ApplicationsThis easy-to-follow introduction is designed to help professionals better understand how to use database system technology. The author provides a highly accessible introduction to the paradigms, principles, and applications of databases. This ...... |
 | Cutlip and Center's Effective Public Relations"Effective Public Relations", 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most ...... |
 | Trading Secrets: 20 Hard and Fast Rules to Help You Beat the Stock MarketHave you ever wondered how the top City traders make big profits from share trading? Do you know why the best investors know exactly when the market is going to rise or fall? And do you wish you could do the same? By following 20 hard and fast ...... |
 | Service Operations ManagementWritten for students of operations management courses on an undergraduate, MSc or MBA course, this book combines a practical approach with detailed theoretical underpinning to provide a valuable perspective on this growing area. Providing tools, ...... |
 | Consumer Behavior in FashionIn addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition ...... |
 | Operations StrategyIdeal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features ...... |
 | NRAEF ManageFirst: Restaurant Marketing with On-line Testing Access Code CardThe NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality ...... |
 | NRAEF ManageFirst: Menu Marketing and Management w/ On-line Testing Access Code CardThe NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality ...... |
 | Professional Front Office ManagementWitten with the context that the Front Office Department`s primary function is to "connect" the property and its employees with the guests. This book details policies and procedures that address the department`s critical role of serving guests, ...... |
 | Restaurant Management: Customers, Operations, and EmployeesIdentifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience - the customers, the operation (consisting of ...... |
 | Conflict Management: A Practical Guide to Developing Negotiation StrategiesWell honed negotiating skills can benefit everyone both personally and professionally. This book explores how to develop critical negotiation skills using a very individual, personalized approach. It examines how personality and temperaments ...... |
 | Level Three LeadershipNew: Leadership is about managing energy, first in one’s self and then in those around. This text asks readers repeatedly to consider how you will need to change yourself before you strive to change those or the situation around you. More ...... |
 | Food Fundamentals (8th Edition)This clear, concise book helps learners develop a strong basic understanding of food preparation and science within the context of societal concerns related to health and food safety. A three-part organization covers Today’s Food Scene, Food ...... |
 | Prentice Hall MOUS Test Preparation Guide for PowerPoint 2000For courses in PowerPoint for Windows and supplemental materials for Introduction to Computers courses. Based on the actual MOUS exams, the streamlined PH MOUS Test Prep Guide text/software packages coach students through successful completion ...... |
 | Service-Oriented Architecture: A Field Guide to Integrating XML and Web ServicesAs XML becomes an increasingly significant part of the IT mainstream, expert guidance and common-sense strategies are required to avoid the many pitfalls of applying XML incorrectly or allowing it to be used in an uncontrolled manner. This book ...... |
 | Legal Secretary's Complete HandbookNow in its fourth edition, this popular desktop tool is packed with law-office practices and procedures for beginning and veteran legal secretaries and paralegals. Organised for quick access to work-day solutions, the guide is divided into five ...... |
 | Design and Marketing Of New ProductsA complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial ...... |
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