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Dimitriy

Dimitriy 

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С нами с 27/02/2007 г.
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Добавлено: 22.09.2024 21:36  |  #151810
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Lammy urges ‘guts’ in ongoing US talks over Ukraine using missiles in Russia

...
The UK foreign secretary, David Lammy, has indicated that delicate negotiations with the White House to allow Ukraine to use Storm Shadow missiles inside Russia are ongoing, arguing it was a time for “nerve and guts”.
The apparent encouragement to Joe Biden comes just over a week after Lammy and Keir Starmer visited the US president in the White House but failed to resolve the sticking point between two countries.
Speaking at a fringe event at the Labour party conference in Liverpool, Lammy said the hardship and challenges of the war in Ukraine would get “deeper and harsher”, particularly heading into “the back end of 2025 into 2026” and beyond. (выделено а.п.)
“So this is a critical time for nerve and guts and patience and for fortitude on behalf of allies who stand with Ukraine,” he said in comments that appeared directed at a hesitant White House, concerned about the risks of allowing Storm Shadow missiles to be used to attack Russia.
Lammy emphasised that Ukraine and its western allies were discussing “what more might be necessary” to help Kyiv on the battlefield beyond trying to hold the frontline, which is under acute pressure in the east.
“I am not going to as foreign secretary, of course, comment on operational details, because that can only aid Putin,” Lammy said, in an apparent reference to Storm Shadow missiles. “But there is a very real-time discussion across allies about how we can support Ukraine as we head into winter.”
...
Ukraine’s ambassador to the UK and the country’s former top military commander, Valerii Zaluzhnyi, was also present at the Labour conference fringe event, which was organised by the Tony Blair Institute. Zaluzhnyi said Ukraine was “still serious about winning this war” and listed a series of requests to help it do so.
“First of all we need to have enough modern weapons,” he said. “Long-range air and ground facilities are critically important. Lifting restrictions of using the weapons military targets in Russia is critical. These would help protect civilians from Russian missiles and glide bombs.”
The ambassador also called for further tightening of sanctions against Russia, future Nato membership for Kyiv, and notably “a political decision” to allow western allies “to shoot down drones and missiles above western Ukraine” with their own fighter jets and air-defence systems.
The US, UK and other countries in the Middle East came to Israel’s aid in April when Iran launched a major missile and drone attack against it. That prompted Zelenskyy to ask why such support could not be provided to Kyiv, which would free up some of the country’s military to fight on the frontlines in the south and east.


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Call of Duty: Defence secretary John Healy wants online gamers to join up for real to become drone pilots as he plans to ease entry requirements for 'console warriors'

John Healey has urged keyboard warriors to sign up for real and help the Armed Forces manpower crisis - by piloting drones.
The Defence Secretary wants geeks and gamers to join Britain's cyber forces to utilise skills they have gained playing games like the Call of Duty franchise.
And he is preparing to water down the fitness requirements for joining up to make it easier for them to get in, scrapping rules that block people who suffer from hayfever, eczema and acne.



The Defence Secretary wants geeks and gamers to join Britain's cyber forces to utilise skills they have gained playing games like the Call of Duty franchise (below)


Speaking to the Sun on Sunday Mr Healey said: 'We are short of drone pilots'

The Sun on Sunday revealed that suspected Russian actors have been caught trying to hack into Britain's core defence structure 90,000 times over the past two years.
Mr Healey, who will set out details of his plans in a speech at Labour's conference in Liverpool on Monday, also eased 'outdated' recruitment requirements for the wider armed forces.
Over 100 recruitment policies have been scrapped or updated since Labour entered Government, including measures blocking some sufferers of hay fever, eczema and acne, and some injuries that have fully healed.
Mr Healey also promised a new ambition to make a conditional offer to would-be recruits within 10 days and confirmation of a training start date within 30 days.
The Defence Secretary said: 'Labour is a party with historic roots in Britain's armed forces. We are deeply proud of those who serve our country and we are determined to tackle the crisis in recruitment and retention caused by years of Conservative hollowing-out.
'Our armed forces rightly set the highest standards and with Labour that will continue. At the same time, we will unblock the bottlenecks, the needless red tape and delays which are turning great talent away from our forces.
'As the world changes, and threats evolve, we also need to ensure our recruitment is right for the 21st century.
'That's why we will remove unnecessary barriers and fast-track bright candidates into cyber defence to help face down Putin's online aggression.
'Alongside the largest pay rise in 20 years for existing troops, Labour is getting on with fixing the foundations of our armed forces and supporting the brave men and women who keep Britain safe.'


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Brit fast food fans baffled after American woman shows off KFC family meal... and it is VERY different

British fast food fans are stunned after an American woman shared a video of her very different KFC meal.
Taking to TikTok, Kitty, who shares videos under the handle @watchkittyshrink, showed off her KFC meal from a branch in the United States - with the items shocking viewers from the UK.
Some Brits were surprised by the difference while they were also taken aback by the disparity in the size between the two meals.
Kitty remarked: 'My parents love it and they got some KFC takeout so I thought I'd show you all what it's like over here.
'For one thing, I know you all don't have biscuits and I don't think you have pot pie.'



British fast food fans have been left shocked by the site of an American KFC family meal after one woman shared pictures of her purchase (File image)

Taking to TikTok, Kitty, who shares videos under the handle @watchkittyshrink, showed off her KFC meal from a branch in the United States

She presented her haul, which contained a half gallon drink that comes in a plastic bag

She was referring to biscuits and gravy - a dish popular in southern regions of the US - which consists of soft dough biscuits covered in white gravy which is made from drippings.
A pot pie resembles a meaty quiche, containing a top pie crust that is made from flaky pastry.
She then presented her haul, which contained a half gallon drink that comes in a plastic bag, an enormous bucket of fried chicken, along with a packet of biscuits - without the gravy - and a huge pot pie.
'Now this is a pot pie, I wonder if any of you have it. It's a really flaky pastry with chicken, gravy and veggie inside.'
Biscuits also come included in all the US meals, which are equivalent to a UK scone., and an item that Kitty said is the 'most important part of the meal in America'.
Reaction from viewers was positive, with one stating how the American version of KFC looked more appetising than its British counterpart.
Users wrote: 'That looks so much better than ours.'


KFC meals in the US are often served with mashed potatoes and the American version of a biscuit

'UK KFC is just like wings, boneless chicken, popcorn chicken...the gravy is rank though.'
'KFC used to be decent in the UK but in recent years it’s ''really'' gone downhill. Our chicken is half the size, no extra crispy option either. '
'You’ll be very disappointed to see our KFC compared to what you’ve just shown us'.
'Our kfc is NOTHING Like this'.


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Has McDonald's 'accidentally' leaked return of a much-loved item back to menus? Fans hail error message as 'genius marketing move'

McDonald's has captured the imagination of fans after 'accidentally' leaking the return of a popular menu item - and called it a 'genius marketing strategy'.
Eagled-eyed smartphone users spotted a message this morning sent "in error" to those with the McDonald's app installed.
Diners across the UK can use the Rewards app to order or collect food, as well as clocking up loyalty points to exchange for free mains, sides, drinks and desserts.
At 9am this morning, smartphone users with notifications enabled received a cryptic alert from McDonald's that suggests a beloved burger is making a comeback.
The message read: "McRib_Test.notification_16.10.24 [TEST]." However, when users attempted to open the alert, it lead to a web page with a 404 error screen.



At 9am this morning, smartphone users with notifications enabled received a cryptic alert from McDonald's that suggests a beloved burger is making a comeback

The McRib was first introduced to UK McDonald's menus in 1981, but was axed just four years later

Even more mysteriously, another message posted by the fast food giant below the error screen read: 'There is definitely currently no reason for this page to not exist. Probably.'
The notification has since sparked a frenzy among fans, with some deciphering it as the McRib making a return to UK restaurants on October 16.
However, other diners have suggested the 'accidental' leak is solely a 'clever marketing scheme.'
The McRib was first introduced to UK McDonald's menus in 1981, but was axed just four years later.
The burger, which features a boneless pork patty dipped in barbeque sauce and topped with onions and pickles, has made sporadic returns for a limited time since.
Taking to X, one person wrote: 'H*** f*** did McDonald's accidentally announce they're bringing the McRib back???'
Another said: 'That exciting moment when McDonald's sends a test McRib notification accidentally.'
A third hailed the move as an 'absolutely genius marketing strategy,' while another said, 'Very clever marketing. A "test" notification that leads to a fake 404 page to make everyone think you messed up and released it early.'






The notification has since sparked a frenzy among fans, with some deciphering it as the McRib making a return to UK restaurants on October 16

Meanwhile, others claimed to see straight through the 'tactic,' with one person writing: '"Accidentally".... It's a hype tactic and it works!!'
Another said: 'Definitely wasn't an accident when you see what the page says when you click. Genius marketing.'
A McDonald's UK spokesperson told the Liverpool Echo: 'McDonald's is always looking to innovate with new and exciting menu items, as well as bringing back the fan favourites.'
'If you're keen to be the first to receive more info from McDonald's stay tuned.'
It comes after McDonald's unveiled the incredible new cost of its popular drinks last month.
For those needing a caffeine fix on the go without wanting to break the bank, customers can now grab an Americano or white coffee from the fast-food chain in the UK for just £1.39.


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Dimitriy

Dimitriy 

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С нами с 27/02/2007 г.
Откуда: Россия, Сарское село.
Добавлено: 24.09.2024 1:07  |  #151811
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As U.N. Meets, Pressure Mounts on Biden to Loosen Up on Arms for Ukraine


... President Biden will be under increasing pressure this week to loosen restrictions on Ukraine’s use of weapons when global leaders converge on the United Nations for their annual gathering.
President Volodymyr Zelensky of Ukraine will also come with what he calls a victory plan for Mr. Biden to examine, and key European leaders are already pushing hard for Mr. Biden to allow him to use longer-range weapons supplied by NATO countries to hit farther inside Russia, to strike bases from which Russian planes and missiles attack Kyiv with relative impunity.
The push comes as Ukraine is slowly losing ground to mass Russian assaults in the eastern Donbas region and Russia continues to pound Ukraine’s civilian infrastructure, including electricity and heating plants, from a safe distance as winter is approaching.
Mr. Biden has been reluctant to give permission, careful as he has been since Russia invaded Ukraine in February 2022 not to escalate the war and risk a direct conflict between Moscow and the NATO alliance. President Vladimir V. Putin of Russia already blames NATO for the war and has made threats of retaliation, including frequent veiled references to his nuclear arsenal. But he has not retaliated militarily against the West even as NATO countries have gradually increased the quantity and quality of their arms supplies to Kyiv.
Finland’s new president, Alexander Stubb, joined the chorus for longer-range weapons in an interview with The New York Times, while Jens Stoltenberg, in his last days as NATO secretary general, has all but done the same, while noting diplomatically that each country must decide for itself.
Mr. Stubb, who will speak for all the Nordic countries at the U.N. General Assembly, was blunt.
“I call upon our allies in the global West, including the United States, to allow Ukraine to fight without one hand tied behind its back and to lift those restrictions,” he said in a wide-ranging interview on Thursday from Helsinki. “We need to continue to support Ukraine, starting with finance, starting with ammunition, starting with vehicles, and also with allowing Ukraine to use weapons as itself pleases, as long as it’s in self-defense and within the framework of international rules.”
Mr. Stoltenberg has been unusually outspoken as he prepares to leave office at the end of the month. “I fully understand the desire from Ukraine to have as few restrictions as possible,” he said in an interview with Christiane Amanpour of CNN. “There are less restrictions now than just some months ago,” he said, “and that’s the right thing to do,” because “this is a war of aggression” and “according to international law, self-defense is legal.”
Ukraine, he said, “has the right for self-defense and that includes striking legitimate military targets on the territory of the aggressor, Russia.” And NATO countries, he went on, “have the right to provide the weapons that they are using to do so without us becoming a party to the conflict.”
Both Mr. Stubb and Mr. Stoltenberg noted that various allied “red lines” had already been crossed, with the provision to Ukraine of Leopard II battle tanks, Storm Shadow and Scalp cruise missiles, longer-range artillery and even American-made F-16 fighter jets. All were subject to fierce debates over whether they would prompt Mr. Putin to escalate the fight and even use nuclear weapons.
The new prime minister of Britain, Keir Starmer, has also pushed Mr. Biden to allow the use of these longer-range weapons, like Storm Shadow and Scalp, its French version, to hit bases farther into Russia from where Mr. Putin launches attacks.
Adm. Rob Bauer, chairman of the NATO Military Committee, said last week that attacks deep inside Russia were legal, because “to weaken the enemy that attacks you, you not only fight the arrows that come your way but also attack the archer.” Still, he said, nations providing weapons can demand “certain limitations” in their use, “because they feel responsible for those weapons.”
Mr. Stubb, whose country joined NATO only in response to the war and shares a long border with Russia, has few illusions about what he considers NATO’s need to stand up to Russian aggression in Ukraine. “Russia is an imperial power that has expansion in its DNA,” he said.
“So what we need to do is to convince Putin that there’s no point for him to continue this war, and I think Putin needs to lose both the war and the peace, because the only thing that he understands is power,” Mr. Stubb said.
“The key is to allow Ukraine to fight this war without any kind of restrictions, and everything after that is secondary,” Mr. Stubb said. “The more we allow Ukraine to act, the sooner we will achieve peace negotiations.” Then the West must provide Kyiv with security guarantees leading to membership in both NATO and the European Union, he said.
Mr. Stoltenberg agreed. “By giving Ukraine more weapons, we can make Putin realize he cannot get what he wants by force and make it so costly that he will have to accept Ukraine has a sovereign, democratic right to persist as a sovereign, democratic country,” he said in a speech last week in Brussels to the German Marshall Fund. “The paradox is that the more weapons for Ukraine we are able to deliver, the more likely it is that we can reach a peace and end to the war. And the more credible our long-term military support, the sooner the war will end.”
Given raging global conflicts, including in the Middle East and Africa, the United Nations must re-engage in true peacekeeping, Mr. Stubb said. To that end, in New York, he said he would propose an expansion of the U.N. Security Council to include five new permanent members, one from Latin America, two from Asia and two from Africa, coupled with 10 rotating members and an elimination of the single-country veto, “which makes the Security Council dysfunctional,” he said. He would also propose that a member country “in blatant violation of the U.N. Charter and international law, such as Russia is right now in Ukraine,” should be suspended by a vote of the General Assembly.
Serious changes to the Security Council have proved impossible in the past, given the veto, he concedes, but he insists that the crisis demands new thinking. The veto might be replaced by weighted voting, he said, but it was crucial to include members of the so-called Global South, developing countries largely left out of post-1945 international institutions.
Those countries may see hypocrisy in the criticism of Russia and the support for Israel in Gaza, he said. “But my argument to our friends in the Global South, who are sometimes justifiably expressing doubts about Western double standards, is to say that this war in Ukraine sets the scene for how other nation-states can behave in the rest of the world,” he said. “If we now allow Russian imperialism to take place, we will see this happening elsewhere in the world, and that’s why I think this is a key struggle for all of us.”


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Ukraine Needs to Be Realistic About Its Goals, Czech President Says


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President Petr Pavel of the Czech Republic, a former senior NATO general who has been one of Ukraine’s most robust backers in its war with Russia, says he thinks it is time for Ukrainians and their supporters to face what he says is reality.
With Russia-friendly populist leaders such as Prime Minister Viktor Orban of Hungary disrupting European unity over the war and with the fatigue of 19 months of conflict “growing everywhere,” Ukraine “will have to be realistic” about its prospects of recovering territory occupied by Russia, Mr. Pavel said in an interview.
“The most probable outcome of the war,” he said, “will be that a part of Ukrainian territory will be under Russian occupation, temporarily.” But, he added, that “temporary thing,” could last years.
The Czech presidency is a largely ceremonial post but the views of Mr. Pavel, who was elected last year by a wide margin, are generally aligned with those of the country’s center-right government under Prime Minister Petr Fiala. Mr. Pavel has considerable influence on security issues as a former chief of the Czech military’s general staff and past chairman of NATO’s military committee.
Since the failure last year of Ukraine’s monthslong counteroffensive to retake territory, European officials have spoken increasingly in private about Ukraine’s slim chances of recovering much lost land. In public, they mostly recite the mantra that the shape of any future settlement with Russia is up to Kyiv to decide, not the European Union or NATO.
The question of Ukraine’s future will be a major topic at the United Nations General Assembly in New York this week, where Ukraine’s president, Volodymyr Zelensky, will be appealing for more military and political support when he makes a speech there on Wednesday. He will also present a “victory plan” to President Biden in Washington on Thursday before unveiling it publicly.
Neither Ukraine nor Russia, Mr. Pavel said, can expect to secure its maximalist goals. For Ukraine, that includes the recovery of all the territory, including Crimea, seized by Moscow in 2014. For Russia, it is a demand that Ukraine formally cede land claimed by Moscow, including four regions only partially controlled by Russian forces.
“To talk about a defeat of Ukraine or defeat of Russia, it will simply not happen,” Mr. Pavel said in his office at Prague Castle this past week, “So the end will be somewhere in between.”
Mr. Zelensky, who had ruled out direct talks with Russia, softened his stance over the summer, suggesting that direct talks could begin in November. But he has not backed down on demands that Russia leave all Ukrainian territory.
Whether to give up territory, Mr. Zelensky told the French newspaper Le Monde in July is a “very, very difficult” question.
Opinion polls conducted by the Kyiv International Institute of Sociology since the start of Russia’s full-scale invasion show a marked increase since last year in the share of Ukrainians ready to accept territorial concessions.
That figure rose to 32 percent in May this year, from around 8 percent to 10 percent during the first year of war. A majority of Ukrainians, however, still oppose surrendering land.
Mr. Pavel said there were “a number of examples” of territories held temporarily by Moscow. He did not specify, but experts in Eastern Europe have often pointed to the Soviet Union’s occupation of Estonia, Latvia and Lithuania as something Ukraine could face if it does not restore its preinvasion borders. The Baltic nations were occupied for half a century, but they eventually recovered their independence with the collapse of communism in 1991.
After surveying public opinion in Ukraine and in 14 other European countries, the European Council on Foreign Relations, a think tank, in July reported “a profound chasm between European and Ukrainian opinion about how the war will end.” Ukrainians, it said, “want weapons in order to win, while most Europeans send weapons hoping this will help lead to an acceptable eventual settlement.”
Speaking to Ukrainian journalists on Saturday, Mr. Zelensky said that Western partners had encouraged Ukraine to open negotiations.
“All our allies, including the closest ones who are on our side and always against Russian aggression, said that Russia should be present” at settlement talks planned in November, he said. “There can be no end to war without one of the parties.”


A poster in Luhansk, a Russia-controlled part of eastern Ukraine, in March. The message was inviting residents to vote in the Russian presidential election that month.Credit...Valery Melnikov/EPA, via Shutterstock

The Czech Republic, along with Poland and the Baltic States, has been a particularly stalwart supporter of Ukraine but has faced growing public pressure to curb its aid and to push Ukraine toward a deal with Russia.
Nearly two-thirds of Czechs, according to an opinion poll conducted this summer, would support a quick end to the war in Ukraine even at the cost of some territory remaining under Russian control.
An earlier survey found that 54 percent opposed sending weapons under their country’s flagship policy on Ukraine — a multibillion dollar program known as the Czech Ammunition Initiative. The program, managed by the Czech defense ministry and funded by Germany and other European Union countries, has provided Ukraine with hundreds of thousands of artillery shells obtained by Czech arms dealers from manufacturers in Turkey and elsewhere.
Mr. Pavel dismissed as “nonsense” insistent calls by populist leaders like Mr. Orban, a critic of military aid, that Ukraine should swiftly sue for peace and stop draining resources better spent on Europe’s domestic needs.
But, he said, Ukrainians need to be “realistic about the support that they can achieve” from governments under pressure to scale back help against Russia.
“The issue is linked to populism,” Mr. Pavel said, “It’s easy to say, ‘Let’s stop providing Ukraine with weapons and ammunition and then the peace will come on its own.’”
He added that “as someone with some experience with defense and security, and with knowledge of Russia, I know that peace will not come from a declaration by Ukraine that it will stop fighting.” Russia, he said, “will not stop its military activities.”
Mr. Orban, who has repeatedly denounced his NATO allies as warmongers, called for a halt to military aid to Ukraine and sought to rally support for an ill-defined “policy of peace,” is “probably the prototype of European populism,” Mr. Pavel said.
Dismaying fellow E.U. leaders, Mr. Orban traveled to Moscow in July to meet with President Vladimir V. Putin as part of what he called a “peace mission” that also included a visit to the Ukrainian capital Kyiv and to Beijing. It was the first time that a European leader had visited Russia for an official meeting with Mr. Putin since the first months after Russia invaded Ukraine in February 2022.
Mr. Orban’s efforts failed to budge Mr. Putin from sweeping demands that Ukraine withdraw troops from the four regions that Moscow has declared part of Russia and drop aspirations to join NATO. But Mr. Orban’s stance has been cheered by fellow Ukraine-skeptics, such as Prime Minister Robert Fico of Slovakia, and by Russia-friendly politicians on both the far left and far right across Europe.
“Constantly repeating that everybody else wants war, but I want peace — that would make me look much better than all the others,” Mr. Pavel said, “Unfortunately, most people do not realize that such a proposal is unrealistic.”


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Zelensky Attacks Trump and Vance to U.S. Media, Tours Ammo Plant in PA at Taxpayers’ Expense


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Ukrainian President Volodymyr Zelensky is bashing former President Donald Trump and his running mate, Sen. JD Vance (R-OH), attacking them in American media outlets and touring an ammunition factory in Pennsylvania Sunday — reportedly arriving there at the taxpayers’ expense on an Air Force jet.
The New Yorker has an exhaustive piece on Zelensky penned by Joshua Yaffa, stating that the Ukrainian leader “speaks with the urgency of a leader who knows that he may be facing his last best chance for substantial foreign assistance” as President Biden’s presidential term is coming to an end. The Q&A in the piece is revealing, as Zelensky openly attacks Trump, asserting that he “doesn’t really know how to stop the war even if he might think he knows how.”
“With this war, oftentimes, the deeper you look at it the less you understand. I’ve seen many leaders who were convinced they knew how to end it tomorrow, and as they waded deeper into it, they realized it’s not that simple,” he said, ripping Trump’s running mate, Vance, as “too radical.”
“Vance has come out with a more precise plan to—” the New Yorker asked as Zelensky chimed in, “to give up our territories.”
“Your words, not mine. But, yes, that’s the gist of it,” the New Yorker continued as Zelensky continued to, essentially, criticize the Trump-Vance ticket:
...
His message seems to be that Ukraine must make a sacrifice. This brings us back to the question of the cost and who shoulders it. The idea that the world should end this war at Ukraine’s expense is unacceptable. But I do not consider this concept of his a plan, in any formal sense. This would be an awful idea, if a person were actually going to carry it out, to make Ukraine shoulder the costs of stopping the war by giving up its territories. But there’s certainly no way this could ever happen. This kind of scenario would have no basis in international norms, in U.N. statute, in justice. And it wouldn’t necessarily end the war, either. It’s just sloganeering.
It would be one thing if these were just interviews, but according to reports, Zelensky, who has been busying himself criticizing the Republican ticket for president, flew into the United States, touring an ammunition factory in the key swing state of Pennsylvania on Sunday. Further, it seems he arrived to the facility on an U.S. Air Force C-17. In other words, he arrived on the U.S. taxpayers’ dime:

Donald Trump Jr. is among those who pointed to the absurdity of the entire stunt.
“So a foreign leader who has received billions of dollars in funding from American taxpayers, comes to our country and has the nerve to attack the GOP ticket for President?” he asked, noting the timing of this is particularly poor, as a man with an obsession with Ukraine attempted to murder his father just one week ago.
“And he does this right after a pro-Ukraine zealot tried to assassinate my father? Disgraceful!” Don Jr. added:
...
It should be noted that in June, Vice President Kamala Harris promised another $1.5 billion to Ukraine.
During a recent interview on X Spaces, Trump said he will end the Russia-Ukraine war as president-elect:

I want to get Russia to settle up with Ukraine and stop this — millions of people being killed, far greater than the number you read about. But I want to get that done before I even take office, I want to get that done as president-elect, because it has to be solved — too many people dying, too many cities are just in rubble right now, you look at the cultures just being destroyed. We’ve got to get that done, and I’ll get it done. There wouldn’t have been an October 7th, there wouldn’t have been Russia attacking Ukraine, there wouldn’t be inflation, all this inflation which has hurt people so badly. You wouldn’t have had that horrible type of withdrawal — we were getting out of Afghanistan, but with dignity and strength — that was the most embarrassing moment in the history of our country.
“And frankly Russia would have never gone into Ukraine if it weren’t for that,” Trump added, pointing to the weakness of the Biden-Harris administration. “They looked at that and they said, ‘This country is no longer run by Trump. This country is run by stupid people.'”


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Эксперты ЮKassa (сервис для приёма онлайн- и офлайн-платежей финтех-компании ЮMoney) и RetailCRM (решение для управления заказами и клиентскими данными) провели исследование* и выяснили, почему пользователи не завершают покупки в интернет-магазинах. По данным опроса, две трети респондентов хотя бы раз оставляли заказы незавершёнными, чаще всего это электроника и бытовая техника, одежда и товары для ремонта. Вернуться к брошенным корзинам многих мотивируют скидки, кэшбэк и промокоды.
Как в кино: принципы голливудского маркетингаКак в кино: принципы голливудского маркетинга
За пару недель создать ажиотаж вокруг фильма, чтобы все писали о смелом промо, а зрители сметали билеты на премьеру? Маркетинг впечатлений — это искусство, которым Голливуд владеет в совершенстве. Как использовать его принципы в рекламе, рассказывает генеральный директор Mera (by Okkam) Мария Силкина.
ИИ в рекламе: как автоматизация процессов меняет нашу жизньИИ в рекламе: как автоматизация процессов меняет нашу жизнь
Владимир Нерюев, заместитель Генерального директора коммуникационного агентства АУРА (в составе Газпром-Медиа Холдинга) поделился мнением, как искусственный интеллект (ИИ) стал неотъемлемой частью многих сфер нашей жизни, включая рекламу.
Этика vs эффективность: как сделать эффективный маркетинг этичным?Этика vs эффективность: как сделать эффективный маркетинг этичным?
Каждый третий россиянин считает, что неуместная реклама может вызвать сильные негативные эмоции

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На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
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Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
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Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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24.09.2024 - 00:26
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