Jay Elliot, William L. Simon
El camino de Steve Jobs: El hombre que ha transformado el mundo de las comunicaciones
Издательство: Aguilar, 2011 г.
978-84-03-10211-8
Книгопечатная продукция
Объем: 258 стр.
Jay Elliot, ex vicepresidente de Apple Computer у colega cercano de Steve Jobs, nos descubre el camino que ha marcado la apasionante carrera del cofundador de Apple. Desde su participacion en los pro-ductos que cambiaron las reglas del juego en las comunicaciones, Apple II у Macintosh, su terrible caida del pedestal у su regreso triun-fal a la cima de Apple, hasta su relacion con Pixar у el desarrollo del iPod, del iPhone у del iPad.
El camino de Steve Jobs presenta las experiencias, los logros у los retos del hombre que transformo el mundo de las comunicaciones, у ofrece al lector la oportunidad de aplicar esta gran experiencia en su vida personal у profesional.
Complementado con entrevistas exclusivas a las figuras mas pro-minentes de la historia de Apple Computer, este libro brinda una ima-gen intima e inedita del Steve Jobs que jamas se vera en los medios ni sobre un escenario. El libro explora los principios empresariales del genio detras de Apple, sus acciones en el diseno de productos у el desarrollo de marcas, los enfrentamientos en las salas de juntas у su mundo fuera de Silicon Valley. Los lectores conoceran al verdadero Steve Jobs, al nino prodigio que cambio para siempre la forma en que trabajamos, jugamos, consumimos у nos comunicamos.Todo a traves de la mirada de alguien que trabajo a su lado durante muchos anos.
Escrito en colaboracion con William L.Simon, El camino de Steve Jobs es el libro que millones de lectores esperaban para seguir el ejem-plo de este visionario de las comunicaciones.
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