R. E. Batchelor & M. Chebli-Saadi
French for Marketing
Издательство: Cambridge University Press, 1997 г.
9780521585354
Книгопечатная продукция
Объем: 350 стр.
Written entirely in French, this book provides a structured two-year course in French and marketing.
Посмотрите также...
Лучший учебник по рекламе
На XVII Всероссийской конференции заведующих кафедрами рекламы и связей с общественностью, проводимой совместно с Ассоциацией Коммуникационных Агентств России (АКАР), учебник руководителя Коммуникационной группы «СТРОНГ» Дмитрия Сендерова «Реклама: теория и практика» был признан лучшим изданием по рекламе за 2012 год....
The Stages of Economic Growth: A Non-Communist Manifesto
A third edition of The Stages of Economic Growth brings this classic work up to date with current economic and political changes. In a new preface and appendix, Professor Rostow extends his analysis to include recent economic and political ......
Globalization and Nationalism
This book provides a new approach to the understanding of economic policy reform by placing it in the context of the perennial conflict between the two historical social forces of economic globalization and economic nationalism and examines ......
Common Sense and Common Law for the Environment
In this provocative new book, Bruce Yandle explores the relationship between common law and environmental protection, and he discusses how people can limit environmental impact while living in a world of common access. Yandle examines today`s ......
The United States in the Changing Global Economy: Policy Implications and Issues
Accelerating globalization of world markets and increasing interdependence of the economies of the world has made policy-making very complex, especially in the United States. One of the most debated subjects in recent years has been whether the ......
Fertility Decline in Developing Countries, 1960-1997: An Annotated Bibliography
With the emergence of fertility declines in the greater part of the developing world, study of the phenomenon has increased profoundly over the last three decades, and a voluminous amount of literature has emerged. Yet our knowledge of the ......
Handbook of Agricultural Economics : Marketing, Distribution, and Consumers
This first volume of the "Handbook of Agricultural Economics" presents work on topics central to the economics of agriculture: the quantitative representation of technology; market expectations; household production behaviour; consumer behaviour ......
Handbook of Environmental Economics: Volume 3: Economywide and International Environmental Issues
Many of the frontiers of environmental economics research are at the interface of large-scale and long-term environmental change with national and global economic systems. This is also where some of the most of challenging environmental policy ......
Financial Strategy
Significantly revised and updated, this second edition of Financial Strategy is vital reading not only for MBA and advanced undergraduate students of "Financial Strategy" and Financial Management, but also for finance professionals. The ......
Search Models and Applied Labor Economics
This collection of papers marks the development of empirical application of the search approach to labor economics - an approach which arose as a theoretical development of the 1960s and led to numerous insights in the 1970s. The search approach ......
Business Goals 1: Workbook (+ CD)
Business Goals is a three level course in communicative English for students learning English for business purposes. Business Goals 1 gives elementary students the language and confidence to use English in a wide range of business and social ......
Homes, Cities and Neighbourhoods
Given current projections of population and household numbers, housing has become arguably the most important issue in planning. Likewise, planning raises arguably the most important long term issues in housing, given the environmental ......
Hong Kong Offshore Investment and Business Guide
Hong Kong Offshore Investment and Business Guide....
Senior Living Communities – Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities 2e
The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality ......
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, ......
Building a Mail Order Business 4e
With more than 60,000 copies sold, this amazing manual has become a classic in its field - and rightfully so. Nowhere else will you find - in one book - so much valuable information on achieving success in the mail order business. Dr. Bill Cohen ......