Chris Bilton, Stephen Cummings
Creative Strategy: Reconnecting Business and Innovation
Издательство: Wiley-Blackwell, 2010 г.
1405180196
Книгопечатная продукция
Объем: 286 стр.
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future.
By considering strategy as a creative process (and vice versa), the authors define `creative strategy` as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide - from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services - to uncover the creative connections behind successful strategy.
Посмотрите также...
Лучший учебник по рекламе
На XVII Всероссийской конференции заведующих кафедрами рекламы и связей с общественностью, проводимой совместно с Ассоциацией Коммуникационных Агентств России (АКАР), учебник руководителя Коммуникационной группы «СТРОНГ» Дмитрия Сендерова «Реклама: теория и практика» был признан лучшим изданием по рекламе за 2012 год....
Accountant's Guide to the Internet
This updated and revised authoritative guide is essential to finding business resources and opportunities available in cyberspace. Written by a practicing СPA, this key reference arrives hilly modernized to accommodate the rapid changes in the ......
The Alchemy of Finance
Critical Praise forThe Alchemy of Finance "The Alchemy of Finance joins Reminiscences of a Stock Operator as a timeless instructional guide of the marketplace." ––Paul Tudor Jones From the Foreword to the First Edition "An ......
Quarterback Your Investment Plan
The second and third chapters clearly define what both investing and investment risk are. Chapters that follow explain in easy to understand language the basics about the major investment players - stocks, bonds, money market securities, savings ......
Portfolio Management in Practice (Essential Capital Markets)
Book DescriptionAs individuals are becoming more and more responsible for ensuring their own financial future, portfolio or fund management has taken on an increasingly important role in banks` ranges of offerings to their clients. In addition, ......
Practical Speculation
The follow-up to Victor Niederhoffer`s critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading ......
Smart Couples Finish Rich: 9 Steps to Creating a Rich Future for You and Your Partner
From first-time newlyweds to people on their second or third marriage, couples face an overwhelming task when it comes to money management. Nationally renowned financial advisor and bestselling author David Bach knows that it doesn`t have to be ......
Madoff: The Man Who Stole $65 Billion
Take the combined fortunes of Bill Gates, Tiger Woods and Roman Abramovich. Now imagine someone stealing that much money - and being hailed as a financial genius. That man is Bernard Madoff. Backed by governments and global banks, Madoff ......
The Trump Card: Playing to Win in Work and Life
"A child of privilege with one of the most familiar surnames in America, Trump has managed to avoid many of the pitfalls that routinely plague children of the rich and famous (reckless partying, drug abuse and other mindless self-indulgences) to ......
Common Stocks and Uncommon Profits and Other Writings By
Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today`s financiers and investors, but are also ......
Young Money
Every summer, thousands of top college graduates pack their bags and head to Wall Street to start new lives as investment bankers and traders. Even after massive economic collapse, a career in the financial industry remains a tempting path for ......
The Quants
You`re a genius. Nobody plays the financial markets better than you. What could possibly go wrong? Quants - quantitative analysts - were the maths masterminds let loose on Wall Street in the belief that their brilliant, impregnable computer ......
Dark Pools
In "Dark Pools", Wall Street Journal reporter Scott Patterson tells the story of the group of whizzkids who applied their computer programming genius to the invention of `robot versions of Warren Buffett`. As they did so, they created a ......
Dark Pools
Dark Pools is the pacy, revealing, and profoundly chilling tale of how global markets have been hijacked by trading robots – many so self-directed that humans can’t predict what they’ll do next.It’s the story of the blisteringly intelligent ......
Investigating Sport, Fan and Event Involvement in Sponsorship Research: A Theoretical Conceptualisation and Empirical Study
This dissertation contributes to the literature of sponsorship awareness and effectiveness by investigating the frequent yet loosely-defined term of involvement and empirically tests the existence and distinction of three types – sport ......
Why I Left Goldman Sach: A Wall-Street Story
On March 14, 2012 more than three million people read Greg Smith`s op-ed in the Neiv York Times titled "Why I Am Leaving Goldman Sachs." It hit a nerve among the general public who question the role of Wall Street in society-and the callous ......
The Alpha Masters: Unlocking the Genius of the World???s Top Hedge Funds
Written by Maneet Ahuja, the hedge fund industry insider, The Alpha Masters brings the secretive world of hedge funds into the light of day for the first time. As the authority that the biggest names in the business, including John Paulson, ......
The Big Short: Film Tie-in
From the jungles of the trading floor to the casinos of Las Vegas, The Big Short is master storyteller Michael Lewis`s outrageous tale of the misfits, renegades and visionaries who saw that the biggest credit bubble of all time was about to ......
RSS