Nir Eyal
Hooked: How to Build Habit-Forming Products
Издательство: Portfolio Penguin, 2014 г.
978-0-241-18483-7, 0241184835
Книгопечатная продукция
Объем: 256 стр.
In Hooked, Nir Eyal reveals how successful companies create products people can`t put down - and how you can too.
Посмотрите также...
Diamond Stories: Enduring Change on 47th Street
Sequestered within the heart of a cosmopolitan city is an exotic world-a place where diamonds, astronomically priced, are bought and sold on the strength of a handshake, and business disputes are resolved according to ancient Jewish principles ......
7 Strategies for Wealth & Happiness: Power Ideas from America`s Foremost Business Philosopher
Unlock the Fountain of Prosperity Inside You!“I truly believe Jim Rohn is an extraordinary human being whose philosophy can enhance the quality of life for anyone.”...
Built to Last: Successful Habits of Visionary Companies
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more ......
Careers Advice for Ambitious Woman
It`s all about who you know and what you know. You can`t have it all, but you have to do it all. Saying `no` is the single most important life skill for women....
Bookshops: Long Established and the Most Fashionable
In the era of e-books and online trade when the classic book trade has come under increasing pressure, the success of a bookshop is not a foregone conclusion. Booksellers confront these new challenges with very different economic strategies and ......
Insanely Simple: The Obsession That Drives Apple's Success
Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simple is an insider`s view of Jobs`s world. It reveals the ......
David Gilbertson`s Wine Bar Theory
Wine Bar Theory is an attitude and an approach to work. It`s not about cutting corners, it`s about wanting the very best and not settling for less. It`s a theory that can pave your road to success. Author David Gilbertson built a failing ......
Free! Love Your Work, Love Your Life
Chris Barez-Brown, author of Shine, brings us a new book which inspires you to set your own rules at work, and make your job work for you. `Life and work are intrinsically linked. They are not separate; they are one. If we want to live an ......
Get Shit Done
Get Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There`s rocket-fuelled insight from the pioneers of ......
The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets
A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of brands. This trend also increases the ......
Mission: How the Best in Business Break Through
The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the ......