Susan Horner and John Swarbrooke
International Cases in Tourism Management
Издательство: Elsevier Butterworth-Heinemann, 2008 г.
978-0-7506-5514-9
Книгопечатная продукция
Объем: 416 стр.
"International Cases in Tourism Management" provides an array of international case studies on tourism management for use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. The case studies are supplemented by exercises and questions, which ensures that the book is an ideal accompaniment to all tourism courses. "International Cases in Tourism Management" features:
Profiles of individual companies. Case studies on destination management and marketing. Material on different management functions in tourism, such as marketing and human resource management. Case studies of particular types of tourism, such as timeshare, sustainable tourism, clubbing tourism, terrorism and tourism, ecotourism, Internet travel services, travellers with disabilities and budget airlines. Cases from countries as diverse as Russia, USA, Greece Spain and South Africa.
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