The Handbook of Strategic Public Relations and Integrated Marketing Communications
Издательство: McGraw-Hill Contemporary, 2012 г.
978-0-07-176746-0
Книгопечатная продукция
Объем: 926 стр.
The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.
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