Andrew Jaffe
Casting for Big Ideas: A New Manifesto for Agency Managers
Издательство: John Wiley and Sons, Ltd, 2003 г.
0-471-30954-0
Книгопечатная продукция
Объем: 264 стр.
That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity with which he depicts the future makes his book a survival necessity for every agency manager.
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