Douglas Rushkoff
Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity
Издательство: Portfolio Penguin, 2016 г.
978-0-241-00441-8
Книгопечатная продукция
Объем: 288 стр.
The promise and perils of the digital economy - and how we can use it to create prosperity for all The digital economy was supposed to create a new age of prosperity for everyone. But as Facebook resells our data for billions and self-driving cars threaten to put drivers out of work, it has so far only exacerbated the gap between winners and losers. Yet the possibility of an economic Renaissance still lingers - if we seize the opportunity now.;
In The Growth Trap, Douglas Rushkoff identifies this crucial economic turning point and calls on everyone to remake the economic operating system from the inside out - to redistribute wealth and prosper along the way. With practical steps matched by incisive analysis, The Growth Trap offers a pragmatic, optimistic, and human-centered model for economic progress in the digital age.
Посмотрите также...
The Genesis of Macroeconomics: New Ideas from Sir William Petty to Henry Thornton
This is a book about the discovery of the great macroeconomic concepts and ideas by a group of very exciting people between the late seventeenth and early nineteenth century. The writers concerned included the anatomist Sir William Petty; John ......
Careers Advice for Ambitious Woman
It`s all about who you know and what you know. You can`t have it all, but you have to do it all. Saying `no` is the single most important life skill for women....
The Personal MBA
This bestselling book gives you everything you need to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don`t want to work for a consulting firm or an investment ......
One Click: Jeff Bezos and the Rise of Amazon.com
Why has amazon been so successful? How did it reinvent an entire industry? What will it do next? Amazon`s business model is deceptively simple: make online shopping so easy that customers won`t think twice. As that button on every page says: ......
Every Nation for Itself: Winners and Losers in a G-Zero World
A world order in which no single country or durable alliance of countries can meet the challenges of global leadership. What happens when the G20 doesn`t work and the G7 is history. If the worst threatened - a rogue nuclear state with a ......
Insanely Simple: The Obsession That Drives Apple's Success
Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simple is an insider`s view of Jobs`s world. It reveals the ......
The Growth Map
In 2001, Jim O`Neill predicted the fastest growing economies of the past decade. Now he`s back to explore the new growth markets we should all be watching closely today. It`s been ten years since Jim O`Neill conceived of the BRIC acronym. He ......
Change
Change by Richard Gerver will give you all you need to understand change, to adapt to change, and to inspire others to do the same. "To be successful, you have to be able to adapt to change". (Sir Alex Ferguson). The pace of change is greater ......
The Frackers
Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for ......
Superteams: How to Take Your Team to the Top
In SUPERTEAMS, Khoi Tu reveals the secrets to taking your team to the top. When Disney shutdown production on Toy Story, how did Pixar save it? What turned sworn rivals into a winning Ryder Cup team? Why is the Stones` longevity down to Mick and ......
Leaders Eat Last
Leaders are the ones who run headfirst info the unknown. They rush toward the danger. They put their own interests aside to protect us or to pull us info the future. Learders would sooner sacrifice what is ours. And they would never ......
Free! Love Your Work, Love Your Life
Chris Barez-Brown, author of Shine, brings us a new book which inspires you to set your own rules at work, and make your job work for you. `Life and work are intrinsically linked. They are not separate; they are one. If we want to live an ......
Get Shit Done
Get Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There`s rocket-fuelled insight from the pioneers of ......
Hooked: How to Build Habit-Forming Products
In Hooked, Nir Eyal reveals how successful companies create products people can`t put down - and how you can too....
Jony Ive: The Genius Behind Apple`s Greatest Products
An intimate look at the legendary British designer behind Apple`s most iconic products - including the Apple Watch. With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. ......
All Marketers Are Liars
We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that`s virtually the same car. We believe that $125 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin ......
The Three Rules: How Exceptional Companies Think
"The objective is to deliver the best possible performance and sustain it for as long as possible". In every sector there`s an outlier. An exceptional company that faces the same difficulties as competitors, but constantly delivers superior ......
Why You? 101 Interview Questions You`ll Never Fear Again
Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED. You can`t prepare an answer for every interview question. So, of the thousands of ......
Jony Ive
In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple`s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive`s collaboration with Jobs would produce some of the world`s most iconic technology ......
The Automatic Customer
In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. ......
The Art of the Start 2.0
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki`s classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect ......
Thanks for the Feedback
The authors of the classic Difficult Conversations teach you how to take criticism productively in Thanks for the Feedback. We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors, ......
Mob Rules: What the Mafia Can Teach the Legitimate Businessman
The Mob is notorious for its cruel and immoral practices, but its most successful bosses have always been extremely smart businessmen. Now, former Gambino associate Louis Ferrante reveals the Mafia`s surprisingly effective management techniques ......
Do Less, Get More: How to Work Smart & Live Life Your Way
Is your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things, and people, you love? It doesn`t have to be ......
#Girlboss
In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest- growing retailers in the world. Sophia Amoruso spent her teens ......
Traction: How Any Startup Can Achieve Explosive Customer Growth
Most startups don`t fail because they can`t build a product. Most startups fail because they can`t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn`t the originality of your offering, the ......
Show & Tell: How Everybody Can Make Extraordinary Presentations
"Dan Roam is a master of communicating with pictures and words, together. I’ve stolen truckloads from him, and now you can, too." - Austin Kleon, author of Steal Like an Artist and Show Your Work For the vast majority of us, giving a ......
Illuminate
With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That`s because Jobs was offering a vision of the future. He ......
Superbosses: How Exceptional Leaders Master the Flow of Talent
A good boss leads their team. A superboss builds an army of new leaders. Which would you rather be? What do tecUology CEO Larry Ellison, American football coach Bill Walsh and fashion pioneer Ralph Lauren have in common? A shared approach to ......
You Only Have To Be Right Once
Silicon Valley`s newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant ......