Медиа-проект "Make A Better One Yourself, Then", бренд: Kiasma, агентство: Hasan & Partners
Название: Make A Better One Yourself, Then
Агентство: Hasan & Partners
Бренд: Kiasma
Страна: Финляндия
Сектор бизнеса: Музеи и памятники
Год выхода: 2011
Вид рекламы: Медиа-проекты
Kiasma is the museum of contemporary art in Helsinki. During its history it has brought up all kind of emotions. Early 2010 the new director was not convincing, one exhibition was cancelled and Kiasma´s spending became an issue. We decided to use the debate for our advantage in our campaign. Make a better one yourself.then-campaign invited people to download their contemporary artworks to a web gallery.People voted their favorites on Facebook and the winner got his piece of art added to Kiasma´s collection. We wanted to extend our target group and show that it is fun and easy to make, watch and comment contemporary art.
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