Телереклама "Men Without Pants", бренд: Dockers
Название: Men Without Pants
Рекламодатель: Levi Strauss & Co.
Бренд: Dockers
Страна: США
Сектор бизнеса: Одежда
Год выхода: 2010
Вид рекламы: Телереклама
The Men Without Pants ad makes a statement about modern masculinity, or lack thereof. The anti-anthem commercial dramatizes the ridiculous behavior of a group of men not wearing pants. These proud but childish men march through a field with purpose while singing I Wear No Pants and are interrupted with a notice to mankind: Calling all Men - its time to Wear the Pants. The takeaway of the ad is that men might see a glimmer of themselves in the pant-less parade and make the decision to Wear the Pants, both literally and figuratively.
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