Нестандартная реклама "Santa’s Forgotten Letters", бренд: Coca-Cola, агентство: Ogilvy Brazil
Название: Santa’s Forgotten Letters
Агентство: Ogilvy Brazil
Рекламодатель: Coca-Cola Company
Бренд: Coca-Cola
Страна: Бразилия
Сектор бизнеса: Безалкогольные напитки
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Anselmo Ramos | Ogilvy Brasil | Vice President / Executive Creative Director |
| Claudio Lima | Ogilvy Brasil | Creative Director |
| Izabella Cabral | Ogilvy Brasil | Art Director |
| Pedro Izique | Ogilvy Brasil | Art Director |
| Fred Aramis | Ogilvy Brasil | Copywriter |
| Megan Farquhar | Ogilvy Brasil | Copywriter |
| Nana Bittencourt | Ogilvy Brasil | Agency Producer |
| Luis Carlos Franco | Ogilvy Brasil | Account Director |
| Ana Paula Perdigão | Ogilvy Brasil | Account Director |
| Claudia Bastos | Ogilvy Brasil | Account Manager |
| Alex Mehedff | Hungry Man | Executive Producer |
| Ricardo Mehedff | Hungry Man | Director / Editor |
| Swing Musica | Swing Musica | Music Company |
| Swing Musica | Swing Musica | Sound Design Company |
| Guido Rosales | The Coca Cola Company | Creative Excellence Director |
| Rubens Angelo | Ogilvy Brasil | Motion Graphics |
| Hungry Man | Hungry Man | Production Company |
| Suzanne Shropshire | Hungry Man | Producer |
Describe the brief from the client: Adults don`t care so much about Christmas anymore and its magic is almost lost. Coca-Cola challenged us to give adults a reason to believe in Christmas again.
Creative Execution: Coca-Cola and Christmas have always gone hand in hand and its campaign this year is focused on reasons to believe. With this personalized door-to-door stunts we managed to perfectly tie both of them together, in a way that only Coca-Cola could do.
Describe the creative solution to the brief/objective. We decided to make adults believe again by taking them back to a time when they believed: their childhoods. But how could we do that? By granting wishes on forgotten letters they wrote to Santa when they were kids. We searched the world and, in the little town of Santa Claus, Indiana, found the Santa Claus Museum, a place that keeps letters to Santa dating back to the 1930`s. In Christmas 2010, we went through 60.000 forgotten letters, selected 75 of them and then set out on an impossible task: to find the writers and give them the exact gifts they asked for many years ago - from a Cathy QuickCurl doll to an Evel Knievel Skyrocket.
Describe the results in as much detail as possible. We gave adults a reason to believe in Christmas again.
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