Объявлены победители Golden HammerДата публикации: 13.06.2012
Раздел: Новости  Закончился 13-й международный фестиваль рекламы Golden Hammer и объявлен список победителей.
Главный приз в креативных категориях - Creativity Case получило агентство Ogilvy Group Hungary. Главный приз в категории Best use of Media - Media Folder получило агентство Ogilvy Group Ukraine. Приз в интерактивной категори Access Key в этом году получило агентство Leo Burnett Moscow, Россия.
С радостью сообщаем, что 1-й приз в PR категории PR Frame достался представителям из Латвии - Repute / The Matter!
3-й год подряд обладателем титула Network of the year становится сеть Ogilvy.
Жюри начало свою работу 5-го июня, оценивая работы, присланные на фестиваль из 25 стран.
В работе креативного жюри принимали участие 7 человек. Жюри руководил Ami Hasan - основатель, председатель правления, и главный креативный директор hasan & partners, Финляндия.
Креативное жюри включило в шортлист 69 работы. 12 конкурсантов получили Золотой Молоток, 20 - Серебряный Молоток, Гран При присудили агентству Inspired, Латвия в радио категории и агентству Adell Taivas Ogilvy, Литва в категории рекламные компании..
В составе интерактивного жюри работали 6 представителей. Жюри работало под руководством Chaga Signe Bruun, старшего дигитального арт-директора BBDO, Дания.
В шортлист от интерактивного жюри было включено 30 работ. 8 работ награждены Золотыми Молотками, 8 - Серебряными Молотками. Специальный приз от жюри присуждён агентству hasan & partners. Гран При получило агентство Leo Burnett Moscow, Россия.
В составе медиа жюри работало 6 участников. Работой руководил Pascal Vanhaeren, Великобритания, региональный бизнес директор компании Starcom Mediavest (CEE) в центральной и восточной Европе.
В шортлист от медиа жюри было включено 34 работы. Победителям вручили 5 Золотых Молотков и 11 Серебряных Молотков.
В состав PR жюри под руководством Юлии Савостиной, главного исполнительного директора Pillar | Hill+Knowlton Strategies, Украина, вошло 6 человек.
PR жюри включило в шортлист 14 работ, 2 из которых получили Золотой Молоток, 4 - Серебряный.
Работа WINDFOR`S Communication, Грузия, получила особый приз от PR жюри - Special Diploma for Corporate Social Responsibility.
Большее количество работ на фестиваль было прислано из России. За Россией в списке стран-участников следует Украина, затем Латвия и Венгрия.
Среди победителей фестиваля - работы из 20 стран.
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TV Ads
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A-1 Foodstuffs, beverages, animal and pet food
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Moreing
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Droga5 Australia Pty Ltd
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Australia
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Silver
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A-2 Alcohol beverages
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Fishing
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Guilty
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Latvia
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Silver
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Tarantula
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World of Slovaks
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Istropolitana Advertising, s.r.o.
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Slovakia
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Silver
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A-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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Legend
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Ogilvy and Mather LLC
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Russia
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Silver
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Hidden Camera
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Ogilvy and Mather LLC
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Russia
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Diploma
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A-4 Services (tourism, entertainment, sports, mass media, culture, education)
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Creepy bunny 1
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Ogilvy&Mather Advertising
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Romania
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Silver
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Creepy bunny 3
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Creepy bunny 2
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Gold
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A-5 Services (telecommunications, financial, trade, insurance, retail)
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Father
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Adventa Lowe
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Ukraine
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Diploma
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Office Games
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Ogilvy Group Hungary
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Hungary
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Diploma
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A-6 Social
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Passengers
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ZAVOD CONSULTING, LIC
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Russia
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Gold
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Print Ads
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B-1 Foodstuffs, beverages, animal and pet food
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Chicken Monster
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Not Perfect I Y&R Vilnius
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Lithuania
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Diploma
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COW insects
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Leo Burnett Moscow
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Russia
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Silver
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Large Coffee - Morning
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DDB Helsinki
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Finland
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Diploma
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B-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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Grumpy
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Ogilvy Group Hungary
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Hungary
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Gold
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Baldy
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Limpy
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B-4 Services (tourism, entertainment, sports, mass media, culture, education)
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Book of Faces
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hasan & partners
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Finland
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Gold
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Thumbs
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Yourself televison
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Russia - Where Cold is Cool!
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Leo Burnett Moscow
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Russia
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Diploma
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B-5 Services (telecommunications, financial, trade, insurance, retail)
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Histery
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Ogilvy Group Ukraine
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Ukraine
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Silver
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Mystery
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Friday
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Outdoor Posters
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C-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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Grumpy
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Ogilvy Group Hungary
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Hungary
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Gold
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Baldy
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C-6 Social
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Toilets
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JWT Russia
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Russia
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Diploma
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Radio Ads
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D-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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Slowly Gonzales
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Ogilvy&Mather Advertising
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Romania
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Diploma
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"Recording on wheels" Honda CR-V radio
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Adventa Lowe
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Ukraine
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Silver
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GIV` EM HANDEL
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Vladimir-Region Agency
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Russia
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Silver
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D-4 Services (tourism, entertainment, sports, mass media, culture, education)
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Radio Ad for conference DIGITAL 2012
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Inspired
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Latvia
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Gold, Grand Prix
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D-5 Services (telecommunications, financial, trade, insurance, retail)
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Scream
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Istropolitana Advertising, s.r.o.
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Slovakia
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Gold
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Last Supper
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Interactive Media
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E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products)
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THE CIRQUE
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Deluxe Interactive
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Russia
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Diploma
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Crack Lembergs safe
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PIKA
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Latvia
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Gold
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Car vs Piano
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BBDO Russia Group
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Russia
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Diploma
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The World`s Deepest Website
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Ogilvy Group Ukraine
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Ukraine
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Gold
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E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign)
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Star Wars Twitter
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Look At Me
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Russia
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Silver
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adidas Originals Blue - Create Your Own Banner
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Look At Me
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Russia
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Diploma
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Parking Douche
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Look At Me
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Russia
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Gold
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Come Work For Us (copywriting)
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Beluga
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Latvia
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Silver
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E-3 Mobile multimedia
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Parking Douche
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Look At Me
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Russia
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Diploma
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Free a Tree
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Leo Burnett Moscow
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Russia
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Gold
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Death Revealer
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Leo Burnett Moscow
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Russia
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Diploma
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E-4 Games/ animated greeting cards/ E-mail Marketing
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The CIRQUE
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Deluxe Interactive
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Russia
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Diploma
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Elves take over one of airBaltic planes
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Cube
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Latvia
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Silver
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E-5 Social media
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A Profile Picture is Worth a Thousand Words
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LeavingStone
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Georgia
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Diploma
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Battle of Universities
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PRKVADRAT
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Belarus
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Diploma
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Egg hatching marathon
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Digibrand
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Latvia
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Silver
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Drugs Set Your Timeline
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Mccann Erickson
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Israel
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Gold
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Nissan RUMBLE
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TBWAHELSINKI
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Finland
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Silver
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If You Like Latvia, Latvia Likes You!
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Leo Burnett
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Latvia
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Diploma
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E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation)
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Free a Tree
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Leo Burnett Moscow
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Russia
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Gold, Grand Prix
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THE CIRQUE
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Deluxe Interactive
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Russia
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Silver
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VideoSnatch
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Ogilvy Group Ukraine
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Ukraine
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Diploma
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E-8 Digitally led Integrated Campaigns
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Save April First!
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Saatchi & Saatchi
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Russia
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Diploma
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You´ll pay with your own blood
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CORE4, spol. s.r.o.
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Slovakia
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Gold
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E-9 Other interactive digital solutions
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Tuborg - "I Was There"
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OMD OM Group
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Russia
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Diploma
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Got2B Prankish Photo-Booth
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Kijjaa! Digital Miracles
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Russia
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Gold
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Tweephone: first analogue twitter client
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UP Digital Bureau
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Ukraine
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Silver
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Koktebel Glass Piano
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G2 Ukraine
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Ukraine
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Silver
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Scan Your Brain
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Leo Burnett Moscow
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Russia
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Diploma
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KIOSKED
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hasan & partners
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Finland
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Special prize by jury
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Best Use of Media
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F-1 Best use of Television
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Kazan & Kungur News
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Voskhod
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Russia
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Silver
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Get Rid of Black Stripes
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Starcom Ukraine
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Ukraine
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Gold
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F-2 Best use of Radio
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Share your cheerful mood!
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Voskhod
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Russia
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Diploma
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Radio Ad for conference DIGITAL 2012
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Inspired
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Latvia
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Silver
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F-3 Best use of Print Media
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Profitable Newspaper
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Voskhod
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Russia
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Diploma
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Russia - Where Cold is Cool!
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Leo Burnett Moscow
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Russia
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Diploma
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110 Steps
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Rodnaya Rech
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Russia
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Silver
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F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
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Chopsticks Dragon
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Voskhod
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Russia
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Diploma
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JAIL-CONSTRUCTION
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TDI Group
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Belarus
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Diploma
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I Like construction sites: Truly Bosch!
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OMD Germany
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Germany
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Diploma
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F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations)
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GOT PLANS FOR TONIGHT?
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Kaffeine Communications
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Ukraine
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Diploma
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Got2B Prankish Photo-Booth
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Kijjaa! Digital Miracles
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Russia
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Silver
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Immortal Collection
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BBDO Russia Group
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Russia
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Silver
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F-6 Best use of Internet
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Vdokhnoveniye - You Inspire Me!
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OMD OM Group
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Russia
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Diploma
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A Profile Picture is Worth a Thousand Words
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LeavingStone
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Georgia
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Silver
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Parking Douche
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Look At Me
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Russia
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Silver
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Siemens: The Twittering Tree
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PHD Germany
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Germany
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Diploma
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Car vs Piano
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BBDO Russia Group
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Russia
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Diploma
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Nissan RUMBLE
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TBWAHELSINKI
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Finland
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Diploma
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The World`s Deepest Website
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Ogilvy Group Ukraine
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Ukraine
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Gold
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VideoSnatch
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Ogilvy Group Ukraine
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Ukraine
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Silver
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F-7 Best use of Media Mix
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MTS RED QUEST
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GRAPE
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Russia
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Diploma
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RUSSIAN GIRLS TAKE OVER NEW YORK
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Hungry Boys
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Russia
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Silver
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The Most Football Chips
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Tabasco / Full Contact Communications / Prodigi
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Ukraine
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Silver
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XBOX FORZA 4 - CAR GENESIS
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UM London
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United Kingdom
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Diploma
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Ford Focus Do It Yourself
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Mindshare
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Czech Republic
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Gold
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F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
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Pedestrian Ghost
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JWT Ukraine
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Ukraine
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Diploma
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The Good Sandwich
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Gruppa 66
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Poland
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Gold
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Chicken Test
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Adell Taivas Ogilvy
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Lithuania
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Gold
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Fill up tenderness
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Saatchi & Saatchi Budapest
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Hungary
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Diploma
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F-9 Best use of Sponsorship, Event/Nightlife Marketing
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Russian Social Sensation: Persil Brilliance
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OMD OM Group
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Russia
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Diploma
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F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
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Vacancy
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Instinct
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Russia
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Silver
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Death Revealer
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Leo Burnett Moscow
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Russia
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Diploma
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Craft
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G-1 Label and packaging
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London Education Center
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General Line!
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Russia
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Diploma
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T-platforms identity
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TOMATDESIGN
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Russia
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Silver
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J8 Club Russia
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Diploma
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Red and white wine CARRE ROUGE & CARRE BLANC
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DesignDepot
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Russia
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Diploma
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STORYE Identity
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Guilty
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Latvia
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Silver
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Year of Science
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Creatum OÜ
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Estonia
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Silver
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Saiwala
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Direct Design Visual Branding
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Russia
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Diploma
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G-2 Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues
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YASNO calendar 2012
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РА "Ясно"
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Ukraine
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Diploma
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Smile It
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Direct Design Visual Branding
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Russia
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Diploma
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Desktop Calendar
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AA Illan
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Russia
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Diploma
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G-3 Booklets, Calendars, POS materials (stickers, shelf-talkers etc.)
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Bzzz
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BACKBONE
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Armenia
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Gold
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Gurieli Fruit Tea
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Ogilvy Group Ukraine
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Ukraine
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Silver
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G-4 Other (a category will be chosen by the judges)
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Xmas Cards
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Ogilvy Group Hungary
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Hungary
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Diploma
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G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover)
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Baldy
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Ogilvy Group Hungary
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Hungary
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Gold
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Limpy
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Undeground football
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SpecialOne
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Russia
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Silver
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G-6 Digital Design
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THE CIRQUE
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Deluxe Interactive
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Russia
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Diploma
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The World,s Deepest Website
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Ogilvy Group Ukraine
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Ukraine
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Silver
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G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing)
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Urban festival promo Don`t Take Fake
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VGNC
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Ukraine
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Silver
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G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors)
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Chopsticks Dragon
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Voskhod
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Russia
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Silver
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Central Stadium Environmental Design
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Brandiziac
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Russia
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Diploma
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Baua
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Velvet Ou
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Estonia
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Silver
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ADVERTISING CAMPAIGNS
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KAUKO
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hasan & partners / Perfect Fools
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Finland
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Gold
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THE MASKS
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DDB Worldwide Latvia
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Latvia
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Diploma
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OKARTE LIBRARY
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Diploma
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STATE WITHIN A STATE
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Gold
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Yes, of`Corsa
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R&I Group
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Russia
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Gold
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Battle for the Babies
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Saatchi & Saatchi Belgrade/ MMS Communications
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Serbia and Montenegro
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Silver
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Speechless
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Adell Taivas Ogilvy
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Lithuania
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Gold, Grand Prix
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Hercules Ice-cream Panda Campaign
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Ogilvy Group Ukraine
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Ukraine
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Diploma
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|
Classroom Case
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WINDFOR`S Communication
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Georgia
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Silver
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DIRECT MARKETING
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I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.)
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|
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Idea Path Diary
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Leo Butnett
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Ukraine
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Diploma
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I-2 Direct marketing materials (B2C, B2B)
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FROG MARKETING
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Red Pepper
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Ukraine
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Diploma
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AREA - Excel Love Story
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McCann Helsinki
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Finland
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Diploma
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Virtual Hot Water Bottle
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Y&R
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Ukraine
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Diploma
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|
PR
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J-1 Marketing PR - projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events)
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Tetra Pak Juice Pack Collecting Game
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Repute / The Matter
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Latvia
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Gold
|
|
Specific character of national stains
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Talan Group
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Ukraine
|
Diploma
|
|
VoltExercise!
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SPN Ogilvy
|
Russia
|
Diploma
|
|
|
|
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J-2 Corporate PR - projects aimed at building corporate brand awareness and company`s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR)
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|
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ILoveUkraine
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SPN Ogilvy
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Ukraine
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Diploma
|
|
The Classroom case
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WINDFOR`S Communication
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Georgia
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Special Diploma for Corporate Social Responsibility
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|
RIX vs. Ryanair
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Hauska & Partner
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Latvia
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Silver
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|
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|
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J-3 Non-corporate PR - projects aimed to promote public sector, charities and non-profit organisations, trade associations
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|
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KAUKO
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hasan & partners / Perfect Fools
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Finland
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Diploma
|
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The city fountains in blood: NO to a waste of life
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Komunikāciju aģentūra / Edelman Affiliate
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Latvia
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Gold
|
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Battle for the Babies
|
Saatchi & Saatchi Belgrade/ MMS Communications
|
Serbia and Montenegro
|
Silver
|
|
|
|
|
|
|
J-5 Digital PR - any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)
|
|
|
ILoveUkraine
|
SPN Ogilvy
|
Ukraine
|
Diploma
|
|
Discover a hero inside you
|
Prodigi
|
Ukraine
|
Diploma
|
|
Ulla against Janis
|
ullajanis.lv
|
Latvia
|
Diploma
|
|
|
|
|
|
|
J-6 Non-conventional PR - any partisan projects, work with rumors, buzz etc.
|
|
|
STATE WITHIN A STATE
|
DDB Worldwide Latvia
|
Latvia
|
Silver
|
|
Save April First!
|
Saatchi & Saatchi
|
Russia
|
Silver
|
Advertology.Ru
Ссылка на статью: http://www.advertology.ru/article105813.htm |
