Книги издательства "Perseus Books Group"
Portfolio Management for New ProductsThe definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products , the authors present a rigorous and practical ...... |
Miller's Bolt: A Modern Business ParableMiller`s Bolt is the fictional story of a top notch manager who is in danger of being fired. For although Jim Manion does his job well, he has unwittingly alienated his co-workers. Given three months notice, Jim consults his friend Peter ...... |
Organizing Genius: The Secrets of Creative CollaborationUniversity of Southern California business professor Bennis and Los Angeles Times reporter Biederman examine six "Great Groups" whose work affected and sometimes changed the modern world. They are the Disney organization and its animated films; ...... |
The Trillion-Dollar Enterprise: How the Alliance Revolution Will Transform Global Business"In The Trillion-Dollar Enterprise Cyrus Freidheim proposes a blueprint for the global expansion of enterprises by alliances. Almost every day now we see such alliances being formed, with high hopes and mixed results, Freidheim analyzes, with ...... |