Douglas West, John Ford, Essam Ibrahim
Strategic Marketing: Creating Competitive Advantage
Издательство: Oxford University Press, 2006 г.
978-0-19-927398-0
Книгопечатная продукция
Объем: 580 стр.
Suitable for both undergraduate and postgraduate marketing students, "Strategic Marketing: Creating Competitive Advantage" examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.
It demonstrates how companies seek to create competitive advantage through the use of strategic marketing. Theory and practice are combined within a classic conceptual framework, posing and answering questions such as: Where are we now? Where do we want to be? How will we get there? Did we get there?
"Strategic Marketing: Creating Competitive Advantage" also contains a wealth of examples and mini cases which highlight how strategic marketing is practised by a number of international firms.
Посмотрите также...
Business, Government & Globalization
The rise of globalization, and heightened debate over trade, protection, competition and the environment, have created unprecedented challenges for businesses and governments worldwide which are systematically assessed in this important new ......
The McKinsey Engagement: A Powerful Toolkit for More Efficient and Effective Team Problem Solving
Problem solving is a team effort. Whether it`s implementing major change in a single division or throughout a company, identifying and fixing a snag in a production chain, or reinvigorating flagging customer satisfaction, superior teams produce ......
Международная кооперация и инновации в странах СНГ
В представленной монографии дается сравнительный анализ перспектив развертывания инновационных процессов в странах СНГ в контексте построения эффективной экономики и мер по противостоянию глобальным кризисным явлениям. Исследуется современное ......
RSS