Julia Tum, Philippa Norton, J. Nevan Wright

Management of Event Operations

Издательство: Elsevier Butterworth-Heinemann, 2006 г.
0-7506-6362-6
Книгопечатная продукция
Объем: 304 стр.

"Management of Event Operations" provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager.
The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders. "Management of Event Operations provides":
An introduction to the management of operations and project planning for the event planner and venue provider. An examination of quality in the events industry and its effects on customer satisfaction, resource efficiency and event success. Generic operations management theories and skills and relates them specifically to the events industry.

Формат: 19 см х 24,5 см.

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