Nicholas Carlson
Marissa Mayer and the Fight to Save Yahoo!
Издательство: John Murray, 2015 г.
978-1-444-78989-8
Книгопечатная продукция
Объем: 368 стр.
From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo`s work culture, people are obsessed with, and polarised by, Marissa Mayer`s every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can`t hold eye contact in one-on-ones, and a geek who is Oscar de la Renta`s best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story. Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world`s most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo`s history for the first time, getting inside the board room as executives make genius calls and massive blunders. Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb`s initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo - its awful board - and tore it apart, getting two CEOs fired in the process. When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 400 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo`s culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet`s first real turnaround.
Посмотрите также...
Analytical Foundations of Marxian Economic Theory
Professor Roemer`s goal in this book is to give a rigorous view of classical Marxian economic theory by presenting specific analytic models. The theory is not extended to deal with new problems, but it is deepened: Marxian theory is given ......
The Rise and Decline of the British Motor Industry (New Studies in Economic and Social History, 24)
This book is a concise and lucid review of the strengths and weaknesses of the British motor industry during the one hundred years since its foundation. Placing the industry firmly in a European context, the author first assesses its ......
How To Get Rich
"Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way." So writes Felix Dennis, who ......
The Last Tycoons: The Secret History of Lazard Freres & Co
They amassed unimaginable fortunes and would stop at nothing to make a deal, until their titanic egos started to jeopardize everything. This is the astonishing story of Lazard Freres, the world`s most elite and legendary investment bank - and ......
Maverick
The international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900% per year! - Workers make decisions previously made by their bosses - Managerial staff set their own salaries and bonuses - ......
The Trump Card: Playing to Win in Work and Life
"A child of privilege with one of the most familiar surnames in America, Trump has managed to avoid many of the pitfalls that routinely plague children of the rich and famous (reckless partying, drug abuse and other mindless self-indulgences) to ......
The Apple Revolution: Steve Jobs, the Counter Culture and How the Crazy Ones Took Over the World
This is the story of how the sex, drugs, and rock `n` roll generation changed the world forever. Meet the crazy ones who created Silicon Valley - the hippies who started the Homebrew Computer Club, the young ad executive who first sketched out ......
The China Price: The True Cost of Chinese Competitive Advantage
In this landmark work of investigative reporting, former Financial Times correspondent Alexandra Harney uncovers a story of immense significance to us all: how China`s factory economy gains a competitive edge by selling out its workers, ......
The Secret History of the American Empire: The Truth About Economic Hit Men, Jackals, and How to Change the World
From the author of the "New York Times" bestseller "Confessions of an Economic Hit Man" comes an expos of international corruption. Perkins suggests how Americans can work to create a more peaceful and stable world for future generations....
Insanely Simple: The Obsession That Drives Apple's Success
Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simple is an insider`s view of Jobs`s world. It reveals the ......
Private Empire
As a reader you can never really explain it, but a truly great author can make anything come alive while others will put you to sleep. Steve Coll is a Pulitzer Prize winner author of Ghost Wars - the Secret History of the CIA, which is another ......
Screw It, Let`s Do It: Lessons in Life
The global icon shares his secrets of success and exciting plans for the future. Throughout my life I have achieved many remarkable things. In Screw It, Let`s Do It, I will share with you my ideas and the secrets of my success, but not simply ......
The Snowball: Warren Buffett and the Business of Life
The Snowball is the first and will be the only biography of the world`s richest man, Warren Buffett, written with his full cooperation and collaboration. Combining a unique blend of "The Sage of Omaha`s" business savvy, life story and ......
Looptail: How One Company Changed the World by Reinventing Business
Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip`s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure ......
EVERYTHING STORE: AMAZON (TP)
Amazon.com started off delivering books through the post. But its visionary founder, Jeff Bezos, wasn`t content with simply being a bookseller. He wanted Amazon to become "the everything store", offering limitless selection and seductive ......
THE HOUSE OF ROTHSCHILD 1798-1848
In his rich and nuanced portrait of the remarkable, elusive Rothschild family, Oxford scholar and bestselling author Niall Ferguson uncovers the secrets behind the family`s phenomenal economic success. He reveals for the first time the details ......
Street Smarts: Adventures on the Road and in the Markets
Wall Street legend and bestselling author Jim Rogers offers investing insights and economic, political, and social analysis, drawing on lessons and observations from his lifetime in the markets. Jim Rogers, whose entertaining accounts of his ......
Catching the Wolf of Wall Street
In the go-go nineties Jordan Belfort proved to Wall Street that you didn’t need to be on Wall Street to make a fortune in the stock market. But his company, Stratton Oakmont, worked differently. His young Long Island wannabes didn’t know from ......
Young Money
Every summer, thousands of top college graduates pack their bags and head to Wall Street to start new lives as investment bankers and traders. Even after massive economic collapse, a career in the financial industry remains a tempting path for ......
Haunted Empire: Apple After Steve Jobs
An insightful, behind-the-scences portrait of the technology giant Apple. Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs`s death, revealing the tensions and ......
The Millionaire Master Plan: Your Personalized Path to Financial Success
The book you are holding reveals one of the most unique approaches ever published on how to improve your finances for life. You may have already read other personal finance/self-help books on how to generate wealth and gain financial freedom. ......
How to Build a Billion Dollar App
Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George ......
The Wolf of Wall Street
By day he made thousands of dollars a minute. By night he spent it as fast as he could. From the binge that sank a 170-foot motor yacht and ran up a $700,000 hotel tab, to the wife and kids waiting at home and the fast-talking, hard-partying ......
Stress Test: Reflections on Financial Crises
As president of the Federal Reserve Bank of New York and then as President Barack Obama s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust ......
Becoming Steve Jobs: How a Reckless Upstart Became a Visionary Leader
We all think we know who Steve Jobs was, what made him tick, and what made him succeed. Yet the single most important question about him has never been answered. The young, impulsive, egotistical genius was ousted in the mid-80s from the company ......
How Google Works
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden`s observation that "t`s what you learn after you know it all ......
Why I Left Goldman Sach: A Wall-Street Story
On March 14, 2012 more than three million people read Greg Smith`s op-ed in the Neiv York Times titled "Why I Am Leaving Goldman Sachs." It hit a nerve among the general public who question the role of Wall Street in society-and the callous ......
The Big Short: Film Tie-in
From the jungles of the trading floor to the casinos of Las Vegas, The Big Short is master storyteller Michael Lewis`s outrageous tale of the misfits, renegades and visionaries who saw that the biggest credit bubble of all time was about to ......
RSS